Social Media Audit by Sarah DozzaSocial Media Audit by Sarah Dozza

Social Media AuditSarah Dozza

A social media audit is not all about metrics. Sure, data is a crucial component but do you know if the best-performing posts are bringing you concrete results?

If the answer is no, probably you need to review your social media strategy, optimize your assets and information and create new content that speaks to your target audience.

What's included

Branding Check-up

Are your logo, colour palette and graphic assets speaking the same language? Do your graphic assets have a cohesive appearance? I will make sure to give input and feedback for your branding optimization.

Profile Information Check-up

Is your profile information correctly displayed? If the contact information and profile bio in your platform are messy, your brand or organization are likely losing clients or prospects! I will highlight how to improve performance on your social media channel with optimized profile information, contact details and bio.

Content analysis

What are the best-performing contents on your channel? What are the worst? This data is easy to grasp with simple analytics, the trickiest part is understanding if the content you are producing is bringing the results your brand or organization need. I will create a performance analysis that merges pure metrics with content ideas that bring value to your communication strategy and target audience.

Content suggestion

I will create a list of suggestions that can help optimize your Social Media presence and help communicate better your core values to your target audience like: * content topics ideas * new format use * tone of voice use

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