Strategic copywriting and storytelling
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About this service
Summary
I've written copy that converts and developed strategies that moved the needle for Fortune 500 companies as well as other medium to large companies in technology, financial services, B2B professional services, and direct to consumer.
Compelling website copy is the cornerstone of your online presence. Your website often serves as a potential customer’s first detailed interaction with your company, and the copy and content there must captivate those visitors and drive conversions.
By integrating your brand story and a clear explanation of your value proposition in your website copy, your company can connect with prospective customers on a deeper level. Well-crafted website copy also can help create a smooth customer journey and drive leads by increasing conversion rates.
SEO content on your website plays an essential role in elevating your brand’s visibility online and attracting ideal potential customers to your site. Publishing engaging and persuasive articles with a unique point of view on your website can achieve three key goals:
1. Increase your ranking positions in search engines
2. Drive higher-quality traffic to your website
3. Establish your brand as a thought leader in your industry
By basing your content strategy off of SEO research, I create articles and blog posts for your website based on what your target audience is already searching for and wants to find answers for.
What's included
Website copy
Engaging and conversion-focused website copy for full websites and landing pages to tell your brand/product story and move visitors to action
SEO content
Interesting and persuasive articles/blog posts that raise your brand profile, drive quality prospects to your website, and boost your website’s Search Engine Optimization (SEO) performance
Brand messaging
Establish a brand's point of view, pillars, key messages, brand voice, and more
Product sheet copy
Concise copywriting that tells a compelling story of your product including its benefits and features to use for marketing and/or sales outreach
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