A strategic audit for eCommerce and digital businesses that want to understand why their email automations are running but customer engagement, repeat purchases, or retention are not improving.
I review your lifecycle marketing system as a connected customer experience, identifying where communication breaks down, opportunities are missed, and existing automation fails to support meaningful customer progression.
What is included
Customer journey assessment across acquisition, onboarding, conversion, post-purchase, retention, and reactivation.
Review of your existing email automations, including Welcome, Abandoned Cart, Post-Purchase, and Win-Back flows.
Evaluation of audience segmentation, targeting, and communication relevance.
Analysis of key behavioral signals, engagement patterns, and conversion opportunities.
Identification of customer journey gaps, overlapping messages, and missing lifecycle touchpoints.
Prioritized recommendations based on business impact and implementation effort.
A written audit report with clear next steps.
What you will receive
A structured review of your current lifecycle marketing system.
A clear summary of the main issues affecting customer progression and retention.
Practical recommendations for improving automated journeys and communication strategy.
A prioritized action plan covering immediate improvements and longer-term opportunities.
Best for
eCommerce brands using Klaviyo, Mailchimp, Omnisend, Customer.io, or similar platforms.
Businesses with existing automations that are not delivering the expected results.
Teams looking to improve onboarding, repeat purchases, or retention.
Founders and marketing leaders who need an external strategic perspective.
What I need from you
Access to your email marketing platform or relevant screenshots and performance reports.
A short overview of your business, audience, and current marketing goals.
Information about your existing customer journeys and automated flows.
Please note: implementation, email design, copywriting, and automation setup are not included in this product but can be arranged separately.
A strategic audit for eCommerce and digital businesses that want to understand why their email automations are running but customer engagement, repeat purchases, or retention are not improving.
I review your lifecycle marketing system as a connected customer experience, identifying where communication breaks down, opportunities are missed, and existing automation fails to support meaningful customer progression.
What is included
Customer journey assessment across acquisition, onboarding, conversion, post-purchase, retention, and reactivation.
Review of your existing email automations, including Welcome, Abandoned Cart, Post-Purchase, and Win-Back flows.
Evaluation of audience segmentation, targeting, and communication relevance.
Analysis of key behavioral signals, engagement patterns, and conversion opportunities.
Identification of customer journey gaps, overlapping messages, and missing lifecycle touchpoints.
Prioritized recommendations based on business impact and implementation effort.
A written audit report with clear next steps.
What you will receive
A structured review of your current lifecycle marketing system.
A clear summary of the main issues affecting customer progression and retention.
Practical recommendations for improving automated journeys and communication strategy.
A prioritized action plan covering immediate improvements and longer-term opportunities.
Best for
eCommerce brands using Klaviyo, Mailchimp, Omnisend, Customer.io, or similar platforms.
Businesses with existing automations that are not delivering the expected results.
Teams looking to improve onboarding, repeat purchases, or retention.
Founders and marketing leaders who need an external strategic perspective.
What I need from you
Access to your email marketing platform or relevant screenshots and performance reports.
A short overview of your business, audience, and current marketing goals.
Information about your existing customer journeys and automated flows.
Please note: implementation, email design, copywriting, and automation setup are not included in this product but can be arranged separately.