What's included

• Brand Discovery Workshop

  - An in-depth session to explore your brand’s history, goals, target audience, and competitive landscape. - Identification of key brand attributes, values, and personality traits to inform the design process. - Collaborative development of a creative brief that will guide the logo design.

• Logo Design Concepts

  - Presentation of 3-5 unique logo concepts, each reflecting the insights gained from the brand discovery workshop. - A variety of creative approaches to choose from, ensuring each concept offers a different visual interpretation of your brand identity. - Explanation of the rationale behind each design, including color choices, typography, and symbolism.

• Final Logo Design

  - Refinement of your chosen logo concept based on feedback, with up to three rounds of revisions to perfect the design. - Delivery of the final logo in multiple file formats (e.g., JPEG, PNG, SVG) for various applications, both digital and print. - Provision of color variations (full color, black, white) and different orientations (horizontal, vertical) to ensure versatility across all media.

• Brand Style Guide

  - A detailed guide outlining the correct usage of the new logo, including size specifications, color palette, typography, and placement rules. - Guidelines on using brand elements in various contexts to maintain consistency and integrity of the brand identity. - Recommendations for photographic style, tone of voice for copy, and additional visual elements complementing the logo.

• Implementation Roadmap

  - A strategic plan for rolling out the new logo across all brand touchpoints, including website, social media, stationery, and marketing materials. - Best practices for announcing the new brand identity to customers, stakeholders, and the press, if applicable. - Tips and strategies for maintaining brand consistency as your business evolves.