Crafting visual identities with purpose and personality by Pedro Malta

Crafting visual identities with purpose and personality by Pedro MaltaCrafting visual identities with purpose and personality by Pedro Malta

Crafting visual identities with purpose and personality

Pedro Malta

Contact for pricing

About this service

Summary

I create strategic Brand Design Kits that go beyond aesthetics, delivering visual identities with purpose, clarity, and emotional connection. My process blends refined design, psychological insight, and structured execution to build brands that are both authentic and unforgettable. What sets me apart is my ability to transform complexity into systems, and intuition into visuals that speak with intention.

Deliverables

Visual Identity System

• Primary logo (full logo with icon and wordmark) • Secondary logo (stacked or horizontal variation) • Icon/symbol (standalone brandmark) • Color palette (primary + secondary colors with hex/RGB/CMYK codes) • Typography system (headings, body, accent fonts with usage guidelines) • Brand patterns or textures (if created) • Moodboard (visual direction & aesthetic guide)

Brand Guidelines Document

• Logo usage rules (spacing, sizing, do’s & don’ts) • Color & typography specs • Image/illustration style guidance • Sample layouts or mockups • File usage and export recommendations

Brand Strategy Basics

• Brand positioning statement • Mission, vision, and values (if included in your service) • Tone of voice & personality keywords • Audience profile overview (if included)

Social Media Starter Assets

• Profile picture versions of logo (IG, LinkedIn, etc.) • Cover/header images (LinkedIn, Facebook, Twitter) • Social media post templates (optional – static or Canva-ready) • Instagram story highlight icons (optional)

What's included

Visual Identity System
• Primary logo (full logo with icon and wordmark) • Secondary logo (stacked or horizontal variation) • Icon/symbol (standalone brandmark) • Color palette (primary + secondary colors with hex/RGB/CMYK codes) • Typography system (headings, body, accent fonts with usage guidelines) • Brand patterns or textures (if created) • Moodboard (visual direction & aesthetic guide)
Brand Guidelines Document
• Logo usage rules (spacing, sizing, do’s & don’ts) • Color & typography specs • Image/illustration style guidance • Sample layouts or mockups • File usage and export recommendations
Brand Strategy Basics
• Brand positioning statement • Mission, vision, and values (if included in your service) • Tone of voice & personality keywords • Audience profile overview (if included)
Social Media Starter Assets
• Profile picture versions of logo (IG, LinkedIn, etc.) • Cover/header images (LinkedIn, Facebook, Twitter) • Social media post templates (optional – static or Canva-ready) • Instagram story highlight icons (optional)

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Advertising