Crafting visual identities with purpose and personality by Pedro MaltaCrafting visual identities with purpose and personality by Pedro Malta
Crafting visual identities with purpose and personalityPedro Malta
Cover image for Crafting visual identities with purpose and personality
I create strategic Brand Design Kits that go beyond aesthetics, delivering visual identities with purpose, clarity, and emotional connection. My process blends refined design, psychological insight, and structured execution to build brands that are both authentic and unforgettable. What sets me apart is my ability to transform complexity into systems, and intuition into visuals that speak with intention.

What's included

Visual Identity System
• Primary logo (full logo with icon and wordmark) • Secondary logo (stacked or horizontal variation) • Icon/symbol (standalone brandmark) • Color palette (primary + secondary colors with hex/RGB/CMYK codes) • Typography system (headings, body, accent fonts with usage guidelines) • Brand patterns or textures (if created) • Moodboard (visual direction & aesthetic guide)
Brand Guidelines Document
• Logo usage rules (spacing, sizing, do’s & don’ts) • Color & typography specs • Image/illustration style guidance • Sample layouts or mockups • File usage and export recommendations
Brand Strategy Basics
• Brand positioning statement • Mission, vision, and values (if included in your service) • Tone of voice & personality keywords • Audience profile overview (if included)
Social Media Starter Assets
• Profile picture versions of logo (IG, LinkedIn, etc.) • Cover/header images (LinkedIn, Facebook, Twitter) • Social media post templates (optional – static or Canva-ready) • Instagram story highlight icons (optional)
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Pedro Malta São Paulo, Brazil
Crafting visual identities with purpose and personalityPedro Malta
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Cover image for Crafting visual identities with purpose and personality
I create strategic Brand Design Kits that go beyond aesthetics, delivering visual identities with purpose, clarity, and emotional connection. My process blends refined design, psychological insight, and structured execution to build brands that are both authentic and unforgettable. What sets me apart is my ability to transform complexity into systems, and intuition into visuals that speak with intention.

What's included

Visual Identity System
• Primary logo (full logo with icon and wordmark) • Secondary logo (stacked or horizontal variation) • Icon/symbol (standalone brandmark) • Color palette (primary + secondary colors with hex/RGB/CMYK codes) • Typography system (headings, body, accent fonts with usage guidelines) • Brand patterns or textures (if created) • Moodboard (visual direction & aesthetic guide)
Brand Guidelines Document
• Logo usage rules (spacing, sizing, do’s & don’ts) • Color & typography specs • Image/illustration style guidance • Sample layouts or mockups • File usage and export recommendations
Brand Strategy Basics
• Brand positioning statement • Mission, vision, and values (if included in your service) • Tone of voice & personality keywords • Audience profile overview (if included)
Social Media Starter Assets
• Profile picture versions of logo (IG, LinkedIn, etc.) • Cover/header images (LinkedIn, Facebook, Twitter) • Social media post templates (optional – static or Canva-ready) • Instagram story highlight icons (optional)
Contact for pricing