What's included

• Visual Identity System

  • Primary logo (full logo with icon and wordmark) • Secondary logo (stacked or horizontal variation) • Icon/symbol (standalone brandmark) • Color palette (primary + secondary colors with hex/RGB/CMYK codes) • Typography system (headings, body, accent fonts with usage guidelines) • Brand patterns or textures (if created) • Moodboard (visual direction & aesthetic guide)

• Brand Guidelines Document

  • Logo usage rules (spacing, sizing, do’s & don’ts) • Color & typography specs • Image/illustration style guidance • Sample layouts or mockups • File usage and export recommendations

• Brand Strategy Basics

  • Brand positioning statement • Mission, vision, and values (if included in your service) • Tone of voice & personality keywords • Audience profile overview (if included)

• Social Media Starter Assets

  • Profile picture versions of logo (IG, LinkedIn, etc.) • Cover/header images (LinkedIn, Facebook, Twitter) • Social media post templates (optional – static or Canva-ready) • Instagram story highlight icons (optional)