Create Awareness: We will use content to promote brand awareness 80% should be used to educate, entertain, and inspire; the other 20% should be used to sell. You can use courses, reports, checklists, templates, webinars, video series, contests, and challenges. I will create a list of groups that will get your post the most awareness.

Engagement: We will use various strategies to get engagement. For example, we will use social media insights to find out when your audience is online so we can get more engagement.

Consideration: Your audience will consider your brand when they repeatedly see your content. It is also very important to have conversations with your audience.

Take Action: Offer your prospect a promotion or free offer. A person will buy from someone who they know life and trust.