Brand Refresh

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About this service

Summary

Initially, we will work together to determine your precise needs. This will include a questionnaire for me to better understand your business and any pain points you're feeling with your current branding.
From there we move to initial logo concepts. Starting in black and white allows us to nail down the concept itself without being distracted by color. This also helps produce a logo that works best across platforms.
Narrowing down the concepts with your feedback takes us toward the color concepts stage.
Lastly, we reach the final deliverables which will include the logo along with other brand elements in all necessary file formats.

What's included

  • Brand Book

    This is your brand bible. All new logos, colors, fonts, etc. will live here and be easily accessible for your entire team.

  • Updated logo

    Whether it's a complete renewal or simply a style update, your brand will be current and fresh.

  • Brand identity

    In addition to the logo, we will work to find a new voice to represent your brand. This includes colors, tone of voice, photo treatments, fonts.


Skills and tools

Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Google Docs
Google Drive

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