Art Direction (Product Advertising)
Starting at
$
55
/hrAbout this service
Summary
Phase 01 (min. 3-4 weeks).
Call 1:1 with the client to go through the briefing*
Contrabrief from the Art Director.
Insights and trends research that relates to the audience and supports the brief.
Campaign concept ideation from the brief and insights
Presentation to the client for approval.
Phase 02 (min. 2- 3 weeks).
Work on the proposal chosen and implementation of feedback.
Develop the creative concept (references) with the deliverables that the client needs (color palette, model imagery, product imagery, film references, photography references, lighting, 3D content references, etc.)
Potential activations (social, on-site...) proposals, if applicable.
Graphic elements that could work, if applicable.
Presentation to the client for approval.
Phase 03: (min 3-4 weeks)
Implement feedback.
Storyboarding and scripting of moving content.
Wardrobe and make-up references.
Set design and props references.
Recommendation of photographers, DOP, Directors, Illustrators, etc, to work with (your production team should look and book).
Suggestion of model casting (your production team should look and book).
Suggestion of location for the shoot (your production team should look and book).
Presentation to the client for approval.
Final phase:
Implement feedback.
Final deck to deliver to the client.
*Client should prepare a briefing for the product in mind with project timings.
Any other action or responsibility further this phasing is charged with the hourly rate indicated.
What's included
Creative Direction
Campaign ideation and creative development from brief.
