Creative Direction for CGI Cosmetics Ads by Waleed ChavezCreative Direction for CGI Cosmetics Ads by Waleed Chavez
Creative Direction for CGI Cosmetics AdsWaleed Chavez
For clients who seek more than visuals, they seek taste.
This offering blends art direction and animation: framing, composition, palette, product styling, and lighting. All shaped around your brand’s unique DNA.
Includes:
• Moodboarding & visual concept creation
• Set design & product staging (CGI)
• Animation direction for existing assets
What's included
Moodboarding & visual concept creation
Here, I collaborate with the client to discuss the vision of the project and offer creative insights on how to best execute the ad.
Set design & product staging (CGI)
A drafting & experimentation phase where I sketch and provide visuals on how each animation shotlist or scene (if stills render) should look like in order to best capture the desired look or outcome the client desires.
Animation direction for existing assets
This is in connection with the second deliverable added above, where I discuss with the client on how each shotlist is to be set up and animated.
For clients who seek more than visuals, they seek taste.
This offering blends art direction and animation: framing, composition, palette, product styling, and lighting. All shaped around your brand’s unique DNA.
Includes:
• Moodboarding & visual concept creation
• Set design & product staging (CGI)
• Animation direction for existing assets
What's included
Moodboarding & visual concept creation
Here, I collaborate with the client to discuss the vision of the project and offer creative insights on how to best execute the ad.
Set design & product staging (CGI)
A drafting & experimentation phase where I sketch and provide visuals on how each animation shotlist or scene (if stills render) should look like in order to best capture the desired look or outcome the client desires.
Animation direction for existing assets
This is in connection with the second deliverable added above, where I discuss with the client on how each shotlist is to be set up and animated.