Creative Direction for CGI Cosmetics Ads by Waleed Chavez

Creative Direction for CGI Cosmetics Ads

Waleed Chavez

Contact for pricing

About this service

Summary

For clients who seek more than visuals, they seek taste.

This offering blends art direction and animation: framing, composition, palette, product styling, and lighting. All shaped around your brand’s unique DNA.

Includes:

• Moodboarding & visual concept creation

• Set design & product staging (CGI)

• Animation direction for existing assets

FAQs

What do I need to provide you to get started?
Just your product files (photos, CAD, or clear references) and a short brief on your target audience, preferred mood, and any must-have elements. I’ll guide you through the rest.
Do you create custom models, or do I need to supply a 3D file?
I can create custom 3D models from scratch, or work from your provided files. Let’s discuss what will work best for your project.
Can you deliver faster than the standard timeline?
Yes, I offer the option to ship faster than my standard timeline. You may message me to confirm availability as well as any additional details.
Can I request revisions if I want to tweak something?
Yes! All packages include at least 1 free revision. I want you to love the final result.

What's included

Moodboarding & visual concept creation
Here, I collaborate with the client to discuss the vision of the project and offer creative insights on how to best execute the ad.
Set design & product staging (CGI)
A drafting & experimentation phase where I sketch and provide visuals on how each animation shotlist or scene (if stills render) should look like in order to best capture the desired look or outcome the client desires.
Animation direction for existing assets
This is in connection with the second deliverable added above, where I discuss with the client on how each shotlist is to be set up and animated.

Example projects