Transforming EdTech, Travel & SaaS Through User-Centric Design

Samuel Messeret

(2)

Contact for pricing

About this service

Summary

I create user-focused, responsive web designs that drive engagement and conversions for businesses in the UAE and globally. With expertise in landing pages, dashboards, and scalable design systems, I combine creativity and strategy to deliver solutions tailored to your business goals. Highlights include boosting engagement by 40% for UAE-based TradePro Accelerator and increasing bookings by 20% for Ethio Journeys.

Process

Discovery & Planning

Understand your goals, target audience, and project requirements through a kickoff call or questionnaire.

Research & Strategy

Conduct competitive analysis and gather user insights to inform design decisions.

Wireframing & Ideation

Create low-fidelity wireframes to map out the structure and user flow.

UI Design

Develop high-fidelity mockups with engaging visuals, ensuring alignment with your brand.

Feedback & Revisions

Collaborate with you to refine the design based on your feedback (up to [number] revisions).

Prototype Development

Build an interactive prototype to demonstrate functionality and gather final approvals.

Handoff & Delivery

Provide source files, design assets, and developer-ready specifications for seamless implementation.

Post-Delivery Support

Offer guidance or minor adjustments after project completion for smooth integration.

FAQs

What do you need from me to get started?
I’ll need a clear project brief, brand guidelines (if available), and any specific goals or preferences you have for the design. If you’re unsure, I can help guide you through the process.
How long does the design process take?
The timeline depends on the scope of the project. A landing page typically takes 1–2 weeks, while more complex projects like dashboards may take 3–4 weeks.
Can I request revisions?
Absolutely! I offer up to [insert number] rounds of revisions to ensure the design meets your expectations.
Will I receive the source files?
Yes, you’ll receive all source files, design assets, and developer-ready specifications at the end of the project.

What's included

User Research Insights
Findings from research, including user personas, pain points, and goals. Competitor analysis and market trends to inform the design.
Wireframes
Low-fidelity wireframes outlining the structure and layout of key pages. Focused on user flows and content placement.
High-Fidelity Page Designs
Visually polished, responsive designs for desktop, tablet, and mobile screens. Focused on branding, usability, and accessibility.
Prototypes
Clickable prototypes showcasing how the website will function. Useful for client presentations and usability testing.
Responsive Design Solutions
Optimized layouts for various screen sizes to ensure a seamless experience across devices.
Design System and Style Guide
A collection of reusable components (e.g., buttons, forms, icons). Style guide including typography, color palette, and spacing rules for consistency.
Revisions
1–2 rounds of revisions based on client feedback to ensure the design aligns with their goals.

Example projects

EthioJourneys: Explore the Uncharted

Cobalt Financial Management Dashboard Landing Page

Recommendations

(5.0)

Messeret Tesfa

Client • Dec 11, 2024

Recommended

As someone who has seen Samuel’s journey firsthand, I can confidently say that he is one of the most hardworking and dedicated individuals I know. His ability to take on challenges, learn continuously, and deliver exceptional results is truly inspiring.

Michael Getu

Client • Dec 9, 2024

Recommended

Working with Samuel was an absolute pleasure. His direct communication and quick understanding of my requirements made the process seamless. He not only delivered beyond my initial expectations but also pointed out areas for improvement, ensuring the final outcome was even better than I had envisioned. Outstanding work!

Skills and tools

Web Designer

UX Designer

Product Designer