Brand and Packaging Design

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About this service

Summary

Branding is your first impression. The thread that ties everything together. Your values, direction, mood, and customers all represented through graphics and colour.
Creating your Branding with your first collection welcomes a new level of consistency. We are able to tie everything together seamlessly and develop stronger foundation to launch from.
The final element to your brand identity, it packaging. This plays a huge role in the overall customer experience, especially if you’re an online only business.
There are two different routes we can focus on. The first being the standard Packaging assets - mail cards, mail bags, tissue paper and gift boxes. We find this is the sweet spot to creating a warm welcome into your brand.
If you’re looking to move into wholesale, or want to get your business to an industry standard, we can create the specific elements you will need. This includes poly bags, ID stickers, swing tags and packing standards. All created by industry grade, allowing you a seamless introduction into your stockists.
To give you an idea of the process -
Foundation
Before we start any design work we need to know who you are, where you’re going and who you’re talking to.
2. Concepts
Once we’ve established your Foundation we create Concepts. These are custom designs with different interpretations and options from references, research and your initial ideas. We refine these through a couple of rounds until they’re perfect.
3. Development
For the packaging, we fine tune the details and create thorough technical packs with accompanying artwork and specifications. Everything you need to create the physical proto.
4. Wrap
You will receive all of your branding assets and a thorough style guide. Your packaging will be in technical packs, artwork files and dielines - ready for production. Form here I will refer you to trusted manufacturers, all you have to do is pass along the files!

What's included

  • Brand Design Deliverables

    — Visual Direction — Primary and Secondary Logos — Moodboard — Colour Palette — Typography — Style Guide

  • Packaging Deliverables

    — Visual Direction — Wholesale Standard Packaging — 5 Item Suite — Detailed Design Pack — Dielines and Artwork — Manufacturer Referrals


Skills and tools

Brand Designer
Fashion Designer
Packaging Designer
Adobe Illustrator
Microsoft Excel

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