GEO (Generative Engine Optimization) is the discipline of making your brand, content, and expertise consistently referenced by AI systems. Unlike traditional SEO which chases rankings GEO builds your authority in the training signals, knowledge structures, and real-time retrieval layers that large language models rely on to generate answers.

With 6 years of SEO experience now applied to the AI era, I audit how AI engines currently perceive your brand, rewrite your content to be LLM-retrieval friendly, and build the entity signals that get you cited — not just indexed.