Performance Marketing: Drive Growth & Maximize Your ROAS
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About this service
Summary
FAQs
What advertising platforms do you manage?
manage a comprehensive suite of platforms to ensure we reach your audience wherever they are. This includes Meta (Facebook & Instagram) Ads, Google Ads, LinkedIn Ads, Twitter (X) Ads, and YouTube Ads
How long does it take to see results?
The first month is a pilot phase focused on data gathering and learning. While we may see early positive signals, real, optimized results typically begin to emerge over the next three to six months as we use the data to refine our strategy and understand your audience more deeply.
Do I have to provide the ad creatives (images/videos)?
Yes, you will provide the raw creative assets. However, I will provide clear strategic direction on what kind of creatives we need based on data and best practices.
How will we communicate?
We will have a dedicated WhatsApp group for quick questions and will communicate primarily through weekly email reports and our scheduled monthly strategy calls.
What's included
1. Strategy & Campaign Planning:
Initial audit of any 1 existing ad accounts. In-depth audience and competitor research. Development of a full-funnel strategy (top, middle, and bottom of funnel). Monthly planning call to align on goals and KPIs.
2. Campaign Setup & Management:
Complete campaign setup on primary platforms (e.g., Meta - Facebook/Instagram, Google Ads). Installation and verification of tracking pixels and conversion events (Meta Pixel, GA4). Crafting compelling ad copy and providing strategic direction for ad creatives.
3. Daily Optimization:
Continuous monitoring of campaign performance. Daily budget adjustments to maximize results and allocate spend to winning ads. A/B testing of audiences, creatives, and ad copy to consistently improve performance.
4. Reporting & Analytics:
A clear, easy-to-understand performance report delivered weekly. A detailed monthly report with key insights, learnings, and the strategic plan for the upcoming month.
Skills and tools
Performance Marketing Specialist
Social Media Marketer
Social Media Strategist
Facebook Ads
Google Ads
Instagram Ads
LinkedIn Ads
Industries