What's included

• Email marketing campaigns report

  Email marketing campaign reports on deliveries provide insights into how many of your emails were successfully delivered to recipients’ inboxes. These reports typically include key metrics that help evaluate the performance and effectiveness of your email campaigns. Here’s a breakdown of what you can expect in a typical report: 1. Total Emails Sent: The total number of emails sent out in the campaign. 2. Emails Delivered: The number or percentage of emails that were successfully delivered to recipients' inboxes. Delivery Rate: (Delivered Emails / Total Emails Sent) x 100. 3. Bounce Rate: The percentage of emails that were not delivered. This is divided into: Soft Bounce: Temporary delivery issues, such as a full inbox or server error. Hard Bounce: Permanent failures due to invalid or non-existent email addresses. Bounce Rate: (Bounced Emails / Total Emails Sent) x 100. 4. Spam Complaints: The number of recipients who marked your email as spam. Spam Complaint Rate: (Spam Complaints / Delivered Emails) x 100. 5. Open Rate: The percentage of delivered emails that were opened by recipients. Open Rate: (Opened Emails / Delivered Emails) x 100. 6. Click-Through Rate (CTR): The percentage of recipients who clicked on links within your email. CTR: (Clicks / Delivered Emails) x 100. 7. Unsubscribe Rate: The percentage of recipients who unsubscribed from your mailing list after receiving your email. Unsubscribe Rate: (Unsubscribes / Delivered Emails) x 100. 8. Conversion Rate: The percentage of recipients who completed the desired action (such as making a purchase or filling out a form) after clicking through your email. Conversion Rate: (Conversions / Clicks) x 100. 9. Device/Location Metrics: Some reports also provide data on which devices (mobile, desktop) or geographic locations recipients opened your emails. 10. Time Metrics: Information on the times when recipients opened your emails or engaged with them. By analyzing these metrics, you can assess how well your campaign is performing in terms of delivery and engagement. The ultimate goal is to optimize these reports to reduce bounces and spam complaints while increasing open rates, click-throughs, and conversions.