Brand Identity Pro

pro

Zuleykha Ibad ✸

(4)

Contact for pricing

About this service

Summary

Businesses often struggle to effectively communicate their values and mission through their brand. As a solution, I offer a three-stage process that leverages your authenticity and aligns your brand with your customers.

Stage 1: Brand Strategy/ Research

The process begins with a comprehensive brand questionnaire that delves into your business's values and mission. Additionally, I ask for a Pinterest board filled with inspiration that you've curated to represent the mood and feel of the brand you desire. This board can include art, color palettes, nature photography, logos, fonts, interior design, textures, and more.

Stage 2: Visual Identity / Design

Drawing on the vision/mission work from stage one, I create a mood board and overall creative direction based on research and the questionnaire. From there, I design three different logo concepts, a suggested color palette, and a suggested typography suite. These designs are presented to you through a visually stunning video presentation that includes a variety of mockups specific to your industry. You have 3x revisions for designs, color palette, and typography.

Stage 3: Deliverables

Once you have approved the final designs, I will create your Brand Guidelines Book and finalize all of your logos and designs into digital and print files.

Throughout this process, you will gain a new sense of clarity and purpose in your business. You will be more confident and ready to make a greater impact in the world in a way that is uniquely yours. Let's work together to create a brand that truly represents you and your business.

What's included

✸ Mood Board:
A carefully curated collection of images and colors that capture the mood, feel, and vibe of your brand.
✸ Brand Clarity & Strategy:
Thorough research and analysis of your brand, along with a detailed questionnaire to ensure we understand your vision and goals.
✸ Primary Logo:
A full business name primary logo in all file types (SVG, JPEG, PNG, EPS), delivered in your brand colors.
✸ Secondary Logo:
A variation of your primary logo, designed to fit in spaces where the full primary logo may not work.
✸ Initials/Watermark/Symbol:
A custom logomark that represents your brand using a stylized set of your initials or a unique graphic symbol.
✸ Color Palette:
A suggested color palette curated specifically for your brand, based on the psychology of color and your creative direction. Up to 3 revisions are included.
✸ Typography Suite:
A selection of fonts carefully chosen for use on your website and social media channels, including headings, subheadings, paragraph/text, and website button font. Up to 3 revisions are included.
✸ Instagram Highlight Covers:
6 highlight covers provided, with the option to add more if needed.
✸ Social Media Launch Templates:
4 templates designed in Adobe XD and transferred to Canva for easy use. These can be customized for use on Instagram, LinkedIn, Facebook, and more.
✸ Brand Pattern:
A unique brand pattern created using your logo or other elements from your brand, adding another layer of visual interest to your brand identity.

Example projects

Corporate Design + Web Design

Digital Marketing Design

Recommendations

(5.0)

Nestor Castillo

Client • Mar 10, 2023

Recommended

I highly recommend Zuli for her exceptional work as a visual and brand designer. Her designs are visually striking and effectively communicate the brand's message and identity. She is responsive to feedback and always delivers on time. Her experience and knowledge in the field are evident in her ability to understand clients' needs and goals.

Philipp Weinmann

Client • Mar 8, 2023

Recommended

Miss Ibad designed my business cards, and I am thrilled with the results. She listened to my needs, offered creative ideas, and incorporated feedback seamlessly. Her attention to detail and dedication to her craft were impressive, and I have no doubt she will succeed as a freelancer. I highly recommend Miss Ibad to anyone looking for a talented and dedicated designer. Thank you, Miss Ibad, for creating such a beautiful design for me!

Gulnara Khalilova

Client • Mar 6, 2023

Recommended

We really like what she has done with brand book! The work reflect our brand perfectly! Her ability to seamlessly blend technology and creativity is truly remarkable. Keep up the amazing work!

Oliver Juan • I-opener

Client • Mar 6, 2023

Recommended

Zuleykha Ibad has been a swiss knife for our organisation in the past 2 years. She made the whole brand identity of our collective by being open to our feedback and professional in her interactions. She also made all graphic design productions in various formats like: - vinyl print on wall - posters - all kinds of merch (tote bag, postcards, books, stickers...) Her enthusiasm and ability to reply fast to any query makes her a pillar that we cannot do without. Good value for money. - Oliver

Skills and tools

Brand Designer

Graphic Designer

Digital Marketer