Every project I take on is unique but follows the same general process –

We’ll start with our discovery call to chat about your project goals, run over a couple of questions, and align on what you're hoping to achieve during our collaboration.

I'll do a competitive analysis of your industry to better understand both your business and your competitors. This is a key moment to identify what sets you apart from others and how we can leverage that.

Next up, I’ll create a sitemap based on any existing content you have, the research I've done, and the discussions we've had. This phase sees us breaking down each page into its various sections to establish what content goes where.

This is where the magic really starts to happen. I will present 1 (sometimes 2) home page designs that will clearly illustrate the design direction. This will be the foundation on which we design the rest of the site.

Once the home page has been finalised, I will design each page of the site. And before you know it, you'll have a custom-designed website ready to be developed.