What's included

• Brand Discovery

  Detailed brand questionnaire or workshop summary capturing your brands vision, values, target audience, and competitive landscape. Mood board or Visual inspiration to establish the desired brand aesthetics and themes.

• Logo Design

  Primary logo: Clear, versatile, and scalable logo that represents your brand's essence. Secondary logo variations (if needed): Different layout or color options for various applications. Logo icon: A simplified version that maintains brand recognition at small sizes. Logo usage guidelines: Clear instructions on where and how to use each logo variant.

• Color Palette

  A defined color scheme that aligns with your brand's personality and evokes the desired emotions. HEX, RGB, and CMYK values for each color, ensuring consistency across digital and print media.

• Typography

  Typeface selection for headings, subheadings, and body text to create a cohesive visual hierarchy. Usage guidelines for font sizes, styles, and formatting in different contexts.

• Imagery Style

  Guidelines for image types (photography, illustrations, etc.) that align with your brand's tone and identity with recommended filters, treatments, or editing styles to maintain visual consistency.

• Brand Assets

  Business card design with the finalized logo and brand colors. Letterhead and envelope design featuring the brand elements. Email signature design for digital communication.

• Brand Guidelines

  A Comprehensive document outlining the correct usage of the brand elements. Minimum clear space around the logo, dos and don'ts, and examples of correct logo placement. Color usage rules, including primary, secondary, and background colors. Typography guidelines specifying font choices and usage in different contexts and, Imagery guidelines for photo styles, treatments, and usage.

• Marketing Collateral

  Social media profile/header images with appropriate branding. Brand-specific templates for presentations, flyers, banners, and other marketing materials. Packaging or label designs (if applicable) that align with the overall brand identity.

• Brand Applications

  Visual mockups showcasing how the brand elements will appear on various platforms (website, mobile app, merchandise, signage, etc.) and, examples of how the logo and identity adapt to different mediums and sizes.

• Final Files

  High-resolution and vector files of all brand assets for both digital and print use. Different file formats (AI, EPS, PNG, JPEG, PDF) for flexibility in various applications.

• Presentation and Training

  Presentation of the brand identity to you, explaining the design rationale and how to use the brand guidelines effectively. Optional training session to ensure your team can confidently apply the new brand identity.