What's included

• Newsletter Diagnostic

  – Identifying the Ideal Reader: Demographics & Psychology – Customer Journey Mapping for both free and paid subscribers – Documentation of current state of the newsletter – Identifying early areas for improvement – User Research with free/paid subscribers

• Publishing

  – Subscription to 4 newsletter posts per month – Developing a format for both storytelling and offers – Copywriting, curating, and publishing your newsletter – Strategic communication for offers and sales – Unlimited revisions prior to publishing – Data and metrics measured after publishing

• Implementing Growth Tactics

  – Routine growth tactics identified – Creating your brand's growth workbook – Extrapolating lessons learned from User Research – Creating a robust rewards-based referral system – Identifying SEO keywords and best practices – A/B Testing growth methods