Brand Identity Design [2 Week Brand Sprint]
Starting at
$
4,000
About this service
Summary
What's included
Logo
Main logo + 2-3 complimentary brand marks. Having a properly designed set of logos that you can use to put on everything related to your business is vitally important. Whether it's for social media, packaging, or merchandise. I will design a logo that works on multiple mediums. Different logo orientations allow you multiple options for displaying your logo, ensuring it always presents well. I include files for different color combinations and layouts so that you have every format you would need for displaying your logos in different applications.
Color Palette
Color helps with brand recognition. I'll create a customized color palette that is unique to your brand and will be clearly defined within your brand book. You'll be able to use these colors & gradients moving forward to help with a consistent look across all platforms.
Typography
Using specific fonts for your brand helps with consistency, and to express the vibe of your brand. Choosing the right typeface is also essential to helping communicate clearly and quickly to your customers.
Image Styling
The types of images you display across your channels has a huge impact on how your brand is perceived. Choosing how photos are edited, styled, cropped and showcased is an essential piece of branding that is often sadly overlooked!
Brand Guide
A printable PDF guide that defines the guidelines and best practices for your logos, colors and typography, strategy, etc.
Source Files + Additional Requested Files
JPG, PNG, SVG, AI, EPS, & PDF File Types whenever necessary.
Recommendations
(5.0)
Client • Aug 14, 2025
Recommended
Caleb was fantastic to work with! He quickly implemented Framer and Shopify for our website, improving the UI and design and connecting everything seamlessly through FrameShip. He was responsive, efficient, and worked at an impressive pace without compromising quality. We highly recommend him—10 out of 10.
Client • May 30, 2025
Recommended
Great to collaborate with both live and async. Quick turn around time, and delivered project ahead of schedule!
Client • Nov 5, 2024
Recommended
Working with Caleb is a breeze! A person of high standards and integrity who produces high end results. Caleb follows your art direction well. He will twist and turn a "work in progress" into a final product that you are happy with. I believe in getting the "right people" on the "bus" of a project and the wrong people off of it. If you hire Caleb, you are starting with a "right person". You will be happy through every step of the process working alongside Caleb Holt.
Client • Oct 10, 2024
Recommended
Amazing work. Creative and great execution.
Client • Sep 28, 2024
Recommended
Lead the Generation has contracted the graphic design services of Caleb Holt for the last 3 years. Caleb’s exception quality of work, combined with creativity and forward thinking has been a winning recipe. He communicates well and is timely in his execution of projects. Most recently we contracted Caleb for a new website design and layout from top to bottom. In addition he also developed the brand and all graphic design resources for a new flagship resource. Highly recommended! 🙌🏼
Client • Sep 28, 2024
Recommended
Caleb Holt is innovative, talented, and does high-quality work. He has an eye for graphic design and provides professional branding information. His attention to detail sets him apart. He is driven to provide creative solutions. When working with Caleb I found he is able to blend my client input with his own expertise. Caleb is easy to work with and communicates vision well.
Duration
2 weeks
