Brand Identity Design [2 Week Brand Sprint]

pro

Caleb H.

(3)

Starting at

4,000

About this service

Summary

Are you a burgeoning business that quickly needs to get your brand and online presence up and running ASAP? Then I'm the guy for you! I use strategy and market research to craft a brand that is unique to you, your business and your message. While at the same time cutting out the fat and archaic processes that make large agencies slow and frustrating to work with.

A brand design is of upmost importance to just about any business. Your brand visuals set the stage for your brand as a whole to tell your story, and to set you up for success. A well defined brand will allow you to clearly communicate what you do, allow you to stand out in the market and speak directly to your dream clients!

Whether you're a new business just starting, or an established business in need of a refresh, I'll create a branding package that is impactful to your audience, relevant to your industry and one that will standout among competitors.

Process

My process contains 3 phases: Discovery, Design and Delivery.

Discovery is where we define your goals, your audience, and work to understand what actually needs to be designed. This is also where I will take you through a brand exploration process that helps me understand the unique intricacies of your business.

Design is when I take the notes from our conversation, your inspiration, and your unique needs and start... designing!

Delivery is when everything is complete and we wrap up the project. All of the deliverables will be packaged up in a folder and sent to you.

The whole process is very straightforward, but we'll work through each of the steps one by one and I'll keep you updated along the way. Your feedback and participation is important to ensure your goals are met. I work hard to be open and communicative through the process so that we're always on the same page.

I look forward to working with you and creating valuable visuals that help to bring you and your business much success!

What's included

Logo
Main logo + 2-3 complimentary brand marks. Having a properly designed set of logos that you can use to put on everything related to your business is vitally important. Whether it's for social media, packaging, or merchandise. I will design a logo that works on multiple mediums. Different logo orientations allow you multiple options for displaying your logo, ensuring it always presents well. I include files for different color combinations and layouts so that you have every format you would need for displaying your logos in different applications.
Color Palette
Color helps with brand recognition. I'll create a customized color palette that is unique to your brand and will be clearly defined within your brand book. You'll be able to use these colors & gradients moving forward to help with a consistent look across all platforms.
Typography
Using specific fonts for your brand helps with consistency, and to express the vibe of your brand. Choosing the right typeface is also essential to helping communicate clearly and quickly to your customers.
Image Styling
The types of images you display across your channels has a huge impact on how your brand is perceived. Choosing how photos are edited, styled, cropped and showcased is an essential piece of branding that is often sadly overlooked!
Brand Guide
A printable PDF guide that defines the guidelines and best practices for your logos, colors and typography, strategy, etc.
Source Files + Additional Requested Files
JPG, PNG, SVG, AI, EPS, & PDF File Types whenever necessary.

Recommendations

(5.0)

Michael Almqvist • Allison Park Church

Client • Nov 5, 2024

Recommended

Working with Caleb is a breeze! A person of high standards and integrity who produces high end results. Caleb follows your art direction well. He will twist and turn a "work in progress" into a final product that you are happy with. I believe in getting the "right people" on the "bus" of a project and the wrong people off of it. If you hire Caleb, you are starting with a "right person". You will be happy through every step of the process working alongside Caleb Holt.

Eran Holt

Client • Oct 10, 2024

Recommended

Amazing work. Creative and great execution.

Eran Holt • Lead the Generation Inc.

Client • Sep 28, 2024

Recommended

Lead the Generation has contracted the graphic design services of Caleb Holt for the last 3 years. Caleb’s exception quality of work, combined with creativity and forward thinking has been a winning recipe. He communicates well and is timely in his execution of projects. Most recently we contracted Caleb for a new website design and layout from top to bottom. In addition he also developed the brand and all graphic design resources for a new flagship resource. Highly recommended! 🙌🏼

Vee Summer

Client • Sep 28, 2024

Recommended

Caleb Holt is innovative, talented, and does high-quality work. He has an eye for graphic design and provides professional branding information. His attention to detail sets him apart. He is driven to provide creative solutions. When working with Caleb I found he is able to blend my client input with his own expertise. Caleb is easy to work with and communicates vision well.

Duration

2 weeks

Skills and tools

Brand Designer

Logo Designer

Digital Marketer