User Research & Brand Strategy

Ari Nave

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About this service

Summary

Having a strong foundational insight into the user need, the unique value proposition your company delivers in a competitive marketplace, and a larger context of when and how users leverage your offering, is essential for the successful launch and continued growth of a company. This is especially true when you are entering a new market, targeting a new segment, and scaling operations. Avoid costly miscalculations by having a strong evidence-based basis to your go-to-market strategy and brand building.

What's included

  • Brand Strategy

    A bespoke report that examines the strategic elements that define the opportunity space, triangulating the competitive SWOT, the user need, and the organization's assets and equities.

  • Brand Architecture

    A detailed articulation of the brand from the core product elements, to laddered rational and emotional benefits, the brand personality, values, mission, purpose, vision and essence.

  • User Research

    Designed around the specific issues being explored, a detailed ethnographic report on the users needs and behaviors contextualized around the business offering.

  • Customer Journey Map

    Where appropriate, journey maps are designed to highlight pain points and need states, triggers, opportunity spaces, and emotional states of the customer.

Skills and tools

Brand Strategist
User Researcher
UX Researcher
Figma
Miro
Mural
Slack
Zoom

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