What's included

• Audience Analysis

  Analyze client's audience demographics, including age, gender, location, interests, and behaviors and provide insights into the characteristics of their current audience and potential opportunities for reaching new target demographics

• Social Channel Analysis

  Analyze each social media platform the client is using and evaluate the completeness of profiles, consistency in branding, engagement metrics, follower demographics, content performance, and overall effectiveness.

• Content Analysis

  Review client's current content strategy, including the type of content being posted, frequency of posting, tone of voice, visual aesthetics, and engagement levels. Identify top-performing content and areas for improvement.

• Website Analysis

  Evaluate client's website for usability, design, navigation, mobile responsiveness, page load speed, and SEO optimization. Conduct keyword research and analyze SEO performance. Identify opportunities to improve search engine rankings, increase organic traffic, and optimize content for relevant keywords.

• Recommended Strategy

  Based on the findings of the audit, I'll provide actionable recommendations for improving the client's social media profiles, content strategy, website, and overall online presence.