Brand Identity & Logo Design Case Study: Liwan Al FareejSukanya Malhotra
Brand Identity & Logo Design Case Study: Liwan Al Fareej
Concept Overview
A comprehensive brand identity exploration for Liwan Al Fareej, designed to bridge traditional Arabian heritage with modern culinary aesthetics. The goal was to craft a visual system that feels rooted in authentic Middle Eastern hospitality while maintaining versatile scalability across physical collateral, packaging, and digital touchpoints.
Visual Concepts & Breakdown
Concept 1: Classic Dome & Cutlery Line-Art (Top-Left)
Visual Elements: Combines a sleek architectural dome with subtle fork and knife silhouettes, paired with stylized bilingual typography.
Palette: Deep coffee brown, soft sand, and warm rust.
Application: Ideal for primary restaurant signage, menu headers, and direct-to-consumer print media.
Concept 2: Heritage Village Illustration Badge (Top-Right)
Visual Elements: Arch-framed illustrative badge featuring classic desert architecture, minarets, a traditional brass tea service (Dallah), and intricate pattern borders.
Palette: Earthy terracottas paired with clear sky blue for strong visual warmth.
Application: Premium product packaging, takeaway bags, and featured wall murals.
Concept 3: Traditional Hospitality Emblem (Bottom-Left Circular Seals)
Visual Elements: Detailed line illustration of an ornate tea/coffee pitcher (Dallah) and cup flanked by traditional hanging lanterns (Fanoos).
Palette: Vintage Slate blue offset by warm cream, gold accents, and muted background tones.
Application: Drink coasters, seal stickers, loyalty cards, and social media profile avatars.
Concept 4: Architectural Wind Tower Line-Art (Bottom-Right Minimalist)
Visual Elements: Fine-line outline of a historic Arabian wind tower (Barjeel) enclosed in a circular frame.
Palette: Warm terracotta line-art over deep chocolate and off-white neutrals.
Application: Corporate letterheads, uniforms, and minimalist branding touchpoints.
Design Highlights
Bilingual Integration: Seamlessly pairs expressive Arabic calligraphy with matching Latin typography to appeal to both local and international audiences.
Flexibility: Offers options ranging from detailed illustrative emblems to clean, line-art minimalist marks to suit different operational needs.
Contact for pricing
Duration1 week
Tags
Brand Designer
Graphic Designer
Illustrator
Logo Designer
Service provided by
Sukanya Malhotra India
Brand Identity & Logo Design Case Study: Liwan Al FareejSukanya Malhotra
Contact for pricing
Duration1 week
Tags
Brand Designer
Graphic Designer
Illustrator
Logo Designer
Brand Identity & Logo Design Case Study: Liwan Al Fareej
Concept Overview
A comprehensive brand identity exploration for Liwan Al Fareej, designed to bridge traditional Arabian heritage with modern culinary aesthetics. The goal was to craft a visual system that feels rooted in authentic Middle Eastern hospitality while maintaining versatile scalability across physical collateral, packaging, and digital touchpoints.
Visual Concepts & Breakdown
Concept 1: Classic Dome & Cutlery Line-Art (Top-Left)
Visual Elements: Combines a sleek architectural dome with subtle fork and knife silhouettes, paired with stylized bilingual typography.
Palette: Deep coffee brown, soft sand, and warm rust.
Application: Ideal for primary restaurant signage, menu headers, and direct-to-consumer print media.
Concept 2: Heritage Village Illustration Badge (Top-Right)
Visual Elements: Arch-framed illustrative badge featuring classic desert architecture, minarets, a traditional brass tea service (Dallah), and intricate pattern borders.
Palette: Earthy terracottas paired with clear sky blue for strong visual warmth.
Application: Premium product packaging, takeaway bags, and featured wall murals.
Concept 3: Traditional Hospitality Emblem (Bottom-Left Circular Seals)
Visual Elements: Detailed line illustration of an ornate tea/coffee pitcher (Dallah) and cup flanked by traditional hanging lanterns (Fanoos).
Palette: Vintage Slate blue offset by warm cream, gold accents, and muted background tones.
Application: Drink coasters, seal stickers, loyalty cards, and social media profile avatars.
Concept 4: Architectural Wind Tower Line-Art (Bottom-Right Minimalist)
Visual Elements: Fine-line outline of a historic Arabian wind tower (Barjeel) enclosed in a circular frame.
Palette: Warm terracotta line-art over deep chocolate and off-white neutrals.
Application: Corporate letterheads, uniforms, and minimalist branding touchpoints.
Design Highlights
Bilingual Integration: Seamlessly pairs expressive Arabic calligraphy with matching Latin typography to appeal to both local and international audiences.
Flexibility: Offers options ranging from detailed illustrative emblems to clean, line-art minimalist marks to suit different operational needs.
Contact for pricing