What's included

• Brand strategy overview

  Core positioning, brand purpose, values, target audience, and competitive differentiation. Sets the foundation for all visual and verbal decisions.

• Brand guidelines

  Clear rules for spacing, minimum size, incorrect usage, and background applications to ensure consistency.

• Logo system

  Primary logo, secondary versions, symbol/icon, and responsive adaptations for different sizes and formats.

• Visual Language Elements

  Graphic elements, shapes, patterns, grids, and layout principles that define the brand’s visual identity.

• Imagery & Photography Direction

  Art direction for photography, illustration, and image treatment (lighting, mood, composition, filters).

• Digital assets

  Social media avatars, banners, post templates, and cover images.

• Mockups (real life application of designs)

  Real-world mockups (print, digital, packaging, signage, or web) to showcase brand usage.

• Final asset delivery

  Organized source files and exports (AI, EPS, SVG, PDF, PNG, JPG) ready for production and handoff.

• Color palette

  Primary, secondary, and neutral colors with HEX, RGB, CMYK, and Pantone references.