Conduct a Conversion Rate Optimization (CRO) Audit

Maria José Camelo

(0)

Starting at

150

About this service

Summary

Unsure why your website is not converting as expected? You might require a Conversion Rate Optimization Audit to accelerate your growth.

I'm a CRO specialist with over 2 years of experience in optimizing funnels and landing pages using conversion rate optimization and UX principles. I've helped small businesses to increase their sales by providing actionable roadmaps to improve their websites and landing pages performance.

Here's what I will do for you:

Identify conversion rate leaks in your funnel, landing page or website

Audit your Google Analytics, Mixpanel or Amplitude

UX Audit of your selected Landing Pages

Provide Actionable Recommendations to optimize your landing pages

Prioritize Hypotheses so you can easily implement modifications

Main Use Cases to require a Conversion Rate Optimization Audit:

If your conversion rate is lower than the average for your industry, or if it's been declining over time, a CRO audit can help you identify the areas where you can improve.

You're running paid ads. A CRO audit can help you identify any areas where you can improve your landing pages and increase your ROI on paid ads.

You're struggling to compete with your competitors in Search Engines, in this case you can use insights from the audit to improve on specific rankings.

You're making significant changes to your website or landing page. If you're making significant changes to your website or landing page, such as redesigning it or adding new features, it's a good idea to have it audited to make sure that the changes are having a positive impact on your conversion rate.

What's included

Miro board with notes of UX
Description of the areas that require modifications to optimize your landing page or website
CRO mistakes and Actionable Recommendations
The user experience is one of the most important factors in conversion rate optimization. It's important to have a documentation of your mistakes and positive highlights in order to iterate and keep track of modifications.
Google Sheet Document with Google Analytics Audit
A summary of the audit findings, including any errors or omissions in the Google Analytics setup, and any recommendations for improvement.
Hypothesis prioritization in Google Sheets
Using Google Sheets to rank and prioritize hypotheses based on a set of criteria. This can be a useful process for teams that are working on multiple projects or initiatives, and need to identify the most important hypotheses to test first.

Duration

1 week

Skills and tools

Marketing Analytics Specialist

Marketing Strategist