• Manage Shopify or Shopify Plus store. • Design and develop web pages, landing pages, product detail pages (PDP), collection templates, and conducted A/B testing to optimize conversion rates. • Leverage insights from Shopify, GA4, and KPIs to identify growth opportunities and drive increases in sales and conversion rates. • Execute technical SEO optimizations and implement backlink acquisition strategies to improve search engine rankings. • Streamline order fulfillment processes by integrating website operations with inventory systems and multiple warehouse workflows. • Manage new product launches, coordinating across teams for seamless execution. • Direct a team of remote web developers, overseeing the development backlog and priorities using ClickUp and Slack. • Optimize and maintaine Amazon product listings to enhance visibility and sales performance. • Lead social media team with a focus on engaging audiences and driving growth across Facebook, Instagram, and TikTok. • Audit and enhance Klaviyo email marketing accounts, refining segmentation, automations, and SMS revenue generation through Recart.