This is going to be a multi-phase project. Round #1: I begin with hand-sketching 3-4 different types of concepts based on the design brief collected from you and your team about the type of new logo you'd like to have. Round #2 In round 2, I convert the sketches into digital version and show you the initial concepts. Based on the chosen concepts, I start working on color variations & layout specifics. Round #3 The 2nd round goes on till we nail down the final concept with the draft that is fit to be your actual new logo. Once it is finalized, I work on the brand identity document in this final phase of the project. HANDOVER As soon as the phase 3 concludes, I hand over all the important files and we conclude the project.