Search intent analysis

A search intent analysis can give you insight into questions related to your target market. It asks questions such as: What is your audience looking for? What language are they using to describe their problems or proposed solutions? What kind of sites does Google currently consider related to this audience’s search intent? Are relevant searches showing a wide variety of topics and intent, or are they very focused? What goals do searchers have? Are they looking for general information? Do they have a specific task they want to perform? This type of analysis is based on actual data from searches, both searches on relevant topics, and searches that are already successfully bringing people to your site. It will set the parameters and guide next steps, such as deciding what keywords and topics should be prioritized for content creation and what formats that content should take.