Custom mobile app design

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About this service

Summary

I offer custom app design services that tackle the challenges of unclear user flows and frustrating, inefficient interfaces.

My designs focus on creating intuitive, engaging user experiences that reduce:

Drop-offs

Low conversion rates

Complex interactions

What sets me apart is my ability to transform your vision into a functional and visually compelling app, addressing key concerns like:

Usability

Consistency

User retention

All while keeping your target audience at the forefront of every design decision.

Process

1/ Discovery and Research

Understand the client’s goals, target audience, and project requirements.

Conduct stakeholder interviews, market research, and competitor analysis. Gather user feedback and insights.

2/ Define Project Scope

Outline the project deliverables, timeline, and budget.

Create a detailed project brief that includes key features, user personas, and design goals.

3/ User Flow Design

Map out the user journey within the app.

Create user flow diagrams that visualize how users will navigate through the app, identifying critical interactions and decision points.

4/ Wireframing

Develop a low-fidelity representation of the app layout.

Design wireframes for all key screens, focusing on layout and functionality without detailed visual elements. Collect feedback for refinement.

5/ High-Fidelity Mockups

Create visually detailed representations of the app.

Develop high-fidelity mockups incorporating branding, colors, typography, and UI elements. Present for client review and feedback.

6/ Interactive Prototyping (optional)

Simulate user interactions and flows.

Build clickable prototypes that demonstrate app functionality, allowing clients to experience the design firsthand. Collect feedback for adjustments.

7/ Design System/Style Guide

Ensure consistency in design elements.

Create a comprehensive design system that includes style guidelines for colors, typography, buttons, and other UI components.

8/ Branding Assets Creation (optional)

Design key branding elements for the app.

Develop the app icon, splash screen, and any other necessary branding assets tailored to app store requirements.

9/ Handoff to Development

Prepare the design for development.

Compile all design files and documentation, including the design system, style guide, and assets, and present them to the development team for implementation.

What's included

User Flow Diagrams
These diagrams outline the user's journey within the app, showing how they navigate from one screen to another. It helps visualize the overall structure and ensures the app meets user needs. Formats: PDF, PNG, SVG, or Figma files. Quantity: 1 comprehensive user flow diagram covering all primary app functions. Revisions: Up to 2 rounds of revisions based on client feedback.
Low-Fidelity Wireframes
A skeletal framework of the app's layout and structure without detailed visual elements. Wireframes focus on the placement of UI elements, user interactions, and content hierarchy. Formats: PDF, JPG, or Figma files. Quantity: Wireframes for all key screens (usually between 10-15 screens, depending on the project scope). Revisions: Up to 2 rounds of revisions to refine structure and interactions.
High-Fidelity UI Design Mockups
Pixel-perfect, visually detailed mockups of the app's key screens, including final colors, typography, icons, and branding elements. These mockups provide an accurate representation of the final product. Formats: Figma files (editable), plus PNG/JPG exports (if needed). Quantity: Mockups for all agreed-upon app screens (typically 10-15 screens). Revisions: Up to 3 rounds of revisions to fine-tune visual design.
Interactive Prototypes (optional)
Clickable prototypes that simulate the app’s functionality, allowing the client to experience navigation and user interactions. It provides a realistic preview before development. Formats: Shareable links via Figma. Quantity: Full app prototype, covering core user journeys. Revisions: 1 round of minor revisions for interactive elements.
Design System / Style Guide
A detailed guide covering all design elements, including colors, typography, iconography, buttons, and spacing guidelines. The design system ensures consistency across the entire app and future updates. Formats: Figma file + PDF documentation. Quantity: 1 comprehensive design system file. Revisions: 1 round of revisions to refine the style guide based on branding feedback.
App Icon and Branding Assets (optional)
Custom-designed app icons, along with any other necessary branding assets like splash screens, logos, and app store previews. Formats: PNG, SVG, or JPG (various sizes for app store requirements). Quantity: 1 app icon set (including iOS and Android sizes) + 1 splash screen. Revisions: 2 rounds of revisions for branding assets.

Example projects