What's included

• Brand Identity Package

  A brand identity package typically includes the essential visual elements and guidelines that represent a brand consistently across all platforms and touchpoints. Here are some of the typical components of a brand identity package: Logo design: This is the centerpiece of the brand identity package and typically includes the primary logo and variations, such as horizontal and vertical versions, icon-only, and lockup versions. Color palette: This includes the primary and secondary colors used in the brand identity, along with their specific values (RGB, CMYK, or HEX codes). The color palette establishes the brand's visual identity and helps create a consistent look and feel across all brand touchpoints. Typography: This includes the font families, sizes, weights, and styles used in the brand identity, along with guidelines on their usage. Typography plays a critical role in communicating the brand's personality and tone of voice. Imagery and Graphics: This includes guidelines on the types of images and graphics that should be used in the brand identity, such as photography style, illustrations, patterns, and icons. Stationery design: This includes the design of business cards, letterheads, envelopes, and any other stationery items that feature the brand identity. Marketing collateral: This includes the design of brochures, flyers, posters, and other marketing materials that feature the brand identity. Website design (if needed): This includes the design of the website layout, user interface, and graphics that reflect the brand identity. Overall, a brand identity package provides a comprehensive set of guidelines and design elements that help establish and maintain the visual identity of a brand across all touchpoints, creating a consistent and memorable brand experience for the target audience.