User Experience

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About this service


Crafting User-Centric Experiences through Human Insights 

To truly transform services, there must be a synthesis of your business objectives and a profound understanding of your customers' needs. Our approach emphasises both Generative and Evaluative research, providing invaluable insights into your products and services. By immersing ourselves in the user's perspective at every stage of the project lifecycle, we gain a nuanced understanding of their needs and preferences.

This comprehensive insight serves as a foundation for ideation, enabling us to align the business's objectives seamlessly with the user's requirements. We leverage user insights to craft persona-driven journeys, ensuring that every touchpoint within the product experience resonates with your audience.

Prototyping is a crucial step in our process, refining our initial assumptions and rigorously testing the proposed architecture and user flows. Through this method, we can validate the product's efficacy and ensure it meets the desired outcomes for both the business and its users.

Suitability & Deliverables

UX Design can be offered standalone, or combined with UI Design days if you want to build on the UX work to deliver a refined design or product.

Operating on a day-rate model for UX Design allows flexibility, tailoring the approach based on the specific scope and requirements. While small tasks or select deliverables can be accomplished typically within 3-5 days, more comprehensive projects will naturally demand a longer timeframe. It's paramount that we allocate resources efficiently for your requirements, ensuring optimal results in line with your desired outcomes.

What's included

  • Generative Research:

    This research aims to understand users' needs, behaviors, experiences, and motivations. It often involves methods such as interviews, observations, and ethnographic studies to generate insights and identify opportunities for design.

  • Evaluative Research:

    Here, the aim is to test and validate existing products or concepts to understand their strengths and weaknesses from a user's perspective. Common methods include usability testing, heuristic evaluations, and surveys.

  • Stakeholder Workshops:

    Engage key stakeholders in collaborative sessions to align on goals, priorities, and gather insights from different parts of the business. This ensures that the strategic direction is holistic and takes into account various perspectives.

  • Mood-boards:

    More than just visual aesthetics; Mood-boards are part of a wider strategic toolset. By curating images, colours, and typography, they clarify the user experience's direction and intent. These boards foster a shared understanding among stakeholders and designers, ensuring design decisions are grounded in both user needs and project objectives.

  • Journey Mapping:

    Beyond basic user flows, journey maps provide a granular depiction of a user's interaction with a brand or service. They trace every touchpoint, chronologically sequence events, and delineate nuances like emotional shifts, encountered pain points, and potential optimisation areas. Integrated into our advanced UX process, these maps serve as a vital analytical tool, driving design decisions rooted in thorough user understanding and technical robustness.

  • Information Architecture:

    Streamlining digital spaces for user ease and business impact. Let's expertly organise your content, craft intuitive labels, design smooth navigation, and fine-tune search systems, ensuring effortless user engagement and goal alignment.

  • Wire-framing:

    Convert ideas into visual blueprints for digital interfaces. Focusing on layout, user flow, and functionality, our wireframes offer a streamlined roadmap for both design and development, ensuring your product aligns with user needs and business goals.

  • Prototyping:

    Transform ideas into tangible, interactive models. Unlike static design visuals or wireframes, prototypes simulate the actual functionality, allowing stakeholders and users to experience and navigate the proposed solution. This helps us align stakeholders, while more importantly works to validate design assumptions, ensuring they align with user expectations and business objectives.



I worked with Richard to design and build a standalone editorial platform for Meta to promote content creators across Europe, the Middle East, Africa, and the Asia-Pacific region. With his UX insights, Richard skilfully crafted an interface that beautifully showcased the content of 200 diverse creators from Instagram and Facebook across 23 markets. His ability to embrace challenges, adapt to different languages and requirements, and collaborate seamlessly with the team made a lasting impression.

Skills and tools

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