Summary

FAQs

• What is included in the Brand Naming Exercise, and how does the workshop enhance the process?

  In the Brand Naming Exercise, I facilitate a comprehensive exploration of potential names for your brand or product. If you choose the workshop option, we will conduct an interactive session where we collaboratively brainstorm names based on your brand values, target audience, and market research. The workshop allows for real-time feedback and exchange of ideas, resulting in a more tailored approach. Whether you opt for the seminar or a direct naming process, you will receive a list of name options, a rationale document explaining each name's fit, and a domain availability report for the top selections.

• Can I request a naming exercise without the workshop? How does that work?

  Absolutely! If you prefer to bypass the workshop, I can conduct the naming exercise independently based on your brief and any materials you provide. I will research and generate a list of name options that align with your brand identity, followed by a rationale document and the trademark and domain availability report. This option is ideal for clients who already have a clear vision and prefer a streamlined process without collaborative sessions.

• How long does the Brand Naming Exercise take, and what is the turnaround time for deliverables?

  The timeframe for the Brand Naming Exercise varies based on whether you choose the workshop or the independent option. If you opt for the workshop, the session typically lasts about 2 hours, and I will provide the final deliverables within 5-6 business days after the session. For the independent exercise, I will aim to deliver the naming options and accompanying documents within 7-10 business days of receiving your brief. In both cases, I am happy to discuss timelines to accommodate your needs.

• How do revisions work for the Brand Naming Exercise?

  For the Brand Naming Exercise, I offer one round of revisions included in the service. After you receive the initial list of name options, you can provide feedback on the suggestions, and I will make adjustments based on your preferences. This could involve refining existing names or exploring new directions if none of the initial options fully resonate. If more extensive revisions or additional rounds are needed beyond the included round, we can discuss a customized plan with additional fees depending on the scope of work.