Brand Identity Design

Sunil Baghmare

(0)

Starting at

/hr

About this service

Summary

A brand identity is like a signature for a business. It's a special combination of colors, pictures, and words that represent what a company stands for. Just like how people recognize you by your face and the way you talk, a brand identity helps people recognize and remember a business.

This special "look" isn't just random – it's thoughtfully designed to tell a story about the business. It's like creating a character in a storybook. Every detail, like the colors, shapes, and even the type of letters used, is chosen on purpose to create a certain feeling.

Imagine you have a favorite outfit you wear to different places – that's like how brand identity is used everywhere a business shows up. It's on business cards, websites, social media, and even the packaging of products. This consistent look helps the business feel reliable and helps people remember it.

But there's more to it than just looking nice. Before designing the brand identity, there's a lot of thinking and planning. It's like preparing for a journey. The designers learn about the business, the people it wants to help, and what makes it special. This helps them create a brand identity that truly represents the business and makes it stand out from others.

In a nutshell, a brand identity is a special way of showing what a business is all about. It's like a friendly wave that says, "Hey, come get to know me!" It's the unique style that makes a business memorable and trusted, like a familiar face in a big crowd.

What's included

Logo Design:
Primary Logo: The main logo representing the brand, often including the company name and a unique visual element. Secondary Logo: An alternative version of the logo, usually simplified or adapted for different contexts. Submark or Icon: A smaller, simplified version of the logo for use as a favicon, watermark, or app icon.
Color Palette:
Primary Colors: A set of core colors that will represent the brand across various media. Secondary Colors: Additional colors that complement the primary palette and can be used for various design elements.
Typography:
Typeface Selection: Recommended fonts for headings, subheadings, and body text, ensuring consistency and readability. Font Files: Providing the client with the actual font files or guiding them on how to acquire them.
Visual Guidelines:
Logo Usage Guidelines: Instructions on how to correctly use the logo, including size, placement, clear space, and variations to avoid misuse. Color Usage Guidelines: Details on how to use the color palette effectively, including background and text color combinations. Typography Guidelines: Guidelines for using the selected typefaces, including font sizes, line spacing, and hierarchy.
Stationery Design:
Business Card: A design layout for the client's business card, incorporating the logo, colors, and typography. Letterhead: A branded template for official company documents, often including the logo, address, and contact information. Envelope Design: Branded envelopes with the logo and appropriate design elements.
Marketing Collateral:
Brochure or Flyer Template: A template for creating promotional materials, maintaining a consistent brand look. Social Media Graphics: Templates for various social media platforms, ensuring consistent branding across posts and profiles. Presentation Template: A branded PowerPoint or Keynote template for use in client presentations.
Digital Assets:
Website Header and Footer: Branded elements for the website's header and footer sections. Social Media Profile Images: Profile pictures and cover images for social media platforms, ensuring brand consistency.
Brand Mockups:
Visual Mockups: Example mockups showcasing how the brand identity elements will appear in real-world applications, such as on business cards, websites, signage, etc.
File Formats:
Vector Files: Scalable logo files in vector formats (e.g., .AI, .EPS, .SVG). Image Files: Raster logo files in various formats (e.g., .PNG, .JPEG) and resolutions. Font Files: If applicable, providing font files for the chosen typefaces.
Ownership and Usage Rights:
Licensing Agreement: Clear terms outlining the client's rights to use and reproduce the logo for their business needs.