What's included

• Discovery and Research

  Conduct a discovery phase (includes market research and competitive analysis) to understand user needs, define the purpose, and identify objectives to develop user stories, personas, and customer journeys.

• Project Strategies and Planning

  As a collaborative unit, we will create a project scope, timeline, and requirements to ensure that our goals and objects are feasible for delivery. This phase includes information architecture and high-fidelity wireframes.

• Design

  The fun stuff. A branding workshop to understand and explore the visual aspects of the product tailored to the target audience. In this workshop, I will showcase various mood boards, which will translate into a branding style guide and design library. Once finalized, I'll design mockups, and if requested, deliver an interactive prototype.