Website Design and Development for CRO (Webflow or Hubspot)

pro

Ollie Brown

(2)

Contact for pricing

About this service

Summary

As every business's needs are different we create a bespoke package for every client. We can work to what you need and what's best for your company. We dive into your target audience and see what makes them tick, what they like and how to get them to convert quickly.

Process

Step 1: Discovery and Strategy

Initial Consultation: Conduct a thorough discussion with the client to understand their business goals, target audience, and desired outcomes.

Competitor Analysis: Analyse competitors' websites to identify potential areas for improvement and gather insights for CRO strategies.

Define Conversion Goals: Collaborate with the client to establish specific conversion goals that align with their business objectives.

Step 2: Information Architecture and Wireframing

Information Architecture Design: Develop a clear and intuitive website structure that aligns with user needs and supports smooth navigation towards conversion points.

Wireframe Creation: Build wireframes that outline the layout, hierarchy, and functionality of key pages, focusing on intuitive user interactions and conversion-focused elements.

Step 3: Visual Design and Prototyping

Visual Design: Create visually appealing designs that align with the client's brand identity while incorporating conversion-centred design principles.

Prototyping and Interactive Mockups: Develop interactive prototypes to demonstrate user flow, interactions, and conversion processes, allowing for user testing and feedback.

Step 4: Front-end Development and Responsive Design

Front-end Coding: Build the UI designs out fully using Webflow as the no-code build tool or Hubspot CMS.

Responsive Design Implementation: Ensure the website is fully responsive and optimised for seamless user experiences across various devices and screen sizes.

Step 5: Conversion Rate Optimisation

A/B Testing: Set up A/B tests to evaluate design variations, calls-to-action, or landing page elements to identify the most effective conversion strategies.

Performance Optimisation: Optimise website loading speed, optimise images, and implement caching strategies to improve overall website performance, enhancing the user experience and minimising bounce rates.

Step 6: Tracking

Implementation of Tracking Tools: Integrate web analytics tools like Google Analytics to track and measure key performance indicators (KPIs) and conversion metrics.

By following this website design and development process with a focus on Conversion Rate Optimisation (CRO), you can create a website that is strategically designed to engage users, facilitate conversions, and drive business growth.

Additional Extra: Ongoing Maintenance and Support

Content Updates and Maintenance: Provide ongoing support for content updates, bug fixes, and technical maintenance to ensure the website's smooth operation.

Continuous Optimisation: Regularly monitor website performance, user behaviour, and conversion rates to identify opportunities for further optimisation and implement iterative improvements.

FAQs

What if we need custom code development
Custom code is not an issue, with years of experience building websites for brands of all sizes we have you covered.
I need my website fast, can you help?
We understand the need to get to market, that's why we work in 30-day cycles if the project needs it. this means we can get an MVP up and working whilst we continue to build out the other elements that are considered non-essential to launch.
Why should I hire you
I'm a designer with over 20 years of experience in the design industry. I have worked on projects for household names like Apple, Nokia, NHS and more as well as helping Fortune 500 companies like Global Payments increase their conversion rates through UI/UX design. I work with you and your business to ensure the best results for your customers.

What's included

UI Design in Figma
You will receive a full website design created in Figma at standard breakpoints; desktop, tablet & mobile.
Webflow/Hubspot development
Your UI design will be coded in Webflow or Hubspot using all the latest techniques ensuring the best possible outcome for CRO.

Example projects

Leapfrog.ai

Serious Accident Solicitors

Recommendations

(5.0)

Robert Overweg • Leapfrog AI

Client • Mar 14, 2024

Recommended

It was a pleasure working with Ollie. He has a keen eye for design. The delivery was really fast and of high quality, which is often a rarity in this industry. Loved how he works with components and composable ways for scale and speed.