What's included

• User research

  Gather information and insights about target users through data collection, surveys, user interviews, and focus groups

• Persona development

  Consolidate and interpret research findings to construct representative personas based on patterns and commonalities

• Information Architecture

  Optimize the way users encounter, move through, and interact with your product or site

• Prototyping and high-fidelity design

  Create high-fidelity prototypes to have a look, feel, and range of capabilities very similar to the projected final product

• User testing

  Organize test to allow users to interact with a prototype of the final design. The goal is to analyze its accessibility, usability, and intuitiveness