Logo Design and Branding

Nikita Fernandes

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About this service

Summary

Ideal Timeline

Week 1: Logo Design

Day 1: Client Meeting

Discuss client's vision, goals, and requirements.

Receive client's initial brief.

Days 2-3: Sketches

Create 5 initial logo sketches based on the brief.

Present sketches to the client.

Days 4-5: Selection and Feedback

Client selects 3 preferred sketch concepts.

Client provides feedback on selected sketches.

Days 6-7: Execution

Develop and refine the 3 selected logo concepts.

Present executed logo designs to the client.

Week 2: Logo Refinement and Branding

Day 8-9: Feedback and Edits

Client reviews the executed logo designs.

Client provides feedback and requested edits (up to 3 rounds).

Days 10-11: Final Logo

Make requested revisions to the chosen logo concept.

Present the final logo design to the client.

Day 11: Branding Consultation

Discuss branding requirements and preferences, and any input for colour palettes, fonts, and brand illustrations/icons.

Day 12: Branding Concepts

Create and present 2 distinct colour palettes and font choices.

Day 13: Branding Review

Client reviews and selects preferred colour palette and font.

Finalise branding based on client's selections.

Day 14: Final Deliverables

Present final Branding Guide to the Client.

Discuss the possibility of illustrations, social media post templates and editorial design requirements.

This 2-week timeline ensures a systematic progression from logo concept to branding, allowing for client input and revisions at each stage to achieve a cohesive and visually impactful brand identity. Additional time may be allocated for more complex projects or extended feedback and revisions.

What's included

Logo
I begin with 5 initial sketches inspired by the client's brief and initial thoughts. From these, the client selects 3 concepts for further development. I then refine these concepts into executed logo designs, allowing for up to 3 rounds of edits to ensure the final logo aligns perfectly with the client's vision.
Branding
I present 2 distinct colour palettes and font options based on the agreed-upon logo. Additionally, I offer the flexibility to create up to 10 brand illustrations or icons that can be utilised across various media. Furthermore, I can design customised social media post templates, tailoring the brand's visual identity for online platforms.
Editorial Design (optional)
I can create cohesive layouts for print and digital materials, such as brochures, magazines, and annual reports, maintaining a harmonious visual language that reflects the brand's personality. This approach ensures that all brand-related content, from marketing collateral to publications, adheres to a unified and appealing design, reinforcing the brand's presence and message across various platforms.

Example projects