A brand guide is an absolute essential for any brand or business. From startups to seasoned professionals, a brand guide is a vital tool for streamlining your assets, aesthetics and communications.

Ever heard the phrase 'Consistency is Key 🔑'?

Your customers want to know what to expect every time the visit your site, scroll through your social feeds and receive a mail in their inbox. It's up to you to ensure that every aspect of your brand is carefully thought out and that each element is in complete alignment with your brand's mission, vision, unique voice, tone and look & feel.

A brand guide acts as a quick reference resource for staff so that you can ensure consistency in the writing and design across all of your platforms and audience touch points. A guide streamlines the on-boarding process of new team members and outlines standards of performance for all content, saving you hours of time on editing and ensuring that your brand consistently delivers a strong, impactful message.

Brand Story

Mission & Vision

Core Values

Messaging & Writing Aims

Tone & Voice

Content Pillars

Terminology: Legal Names & Trademarks

Formatting Guidelines for Writing Purposes

Writing for the Web

Blog Writing Guidelines

Writing Team Processes and Editing Guidelines

Logo Usage and Variations

Color Palette Outline

Typography Outline

Image and Video Guidelines

Social Media Guidelines

Ensure that you build a robust scaffolding for you brand upon which you can grow and scale with confidence.