Brand Identity Design | Logo & Visual Systems by Ram Prakash

Brand Identity Design | Logo & Visual Systems

Ram Prakash

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About this service

Summary

I create memorable brand identities that tell your story and differentiate you in the market. As Founder of GRODE and a Creative Lead with 9+ years of experience, I've developed brands from scratch that resonate with audiences and build long-term recognition. My approach combines strategic brand thinking with cultural storytelling—whether you're launching a startup or refreshing an established brand, I deliver complete visual systems that work across all touchpoints.

FAQs

How many logo concepts will I see?
You'll receive 3 distinct initial concepts, each exploring different creative directions. After you select one, we refine it through 2 revision rounds.
What file formats will I receive?
You'll get vector files (AI, EPS, SVG) for scalability, plus PNG and PDF versions. All formats include transparent and colored background options.
Can you match my existing brand guidelines?
Absolutely! If you have existing brand elements you want to preserve or evolve, I'll incorporate them into the new identity system.
Do you provide trademark registration assistance?
I design the logo, but trademark registration is handled separately. I can recommend trademark attorneys if needed.
What if I need additional branded materials later?
Your brand guidelines will make it easy to create new materials. I'm also available for ongoing design support at my hourly rate.

What's included

Complete Logo Package
Final logo in multiple file formats (AI, EPS, SVG, PNG, PDF) with transparent and colored backgrounds. Includes primary logo, secondary logo variations, and icon/symbol version optimized for different use cases.
Brand Guidelines Document
Comprehensive brand guidelines (15-20 pages PDF) covering logo usage rules, color palette with codes (HEX, RGB, CMYK), typography system, spacing requirements, and dos/don'ts examples.
Brand Asset Files
Organized folder structure with all source files, color swatches, font files (if licensed), and ready-to-use templates for business cards and social media profiles.

Skills and tools

Brand Design

Graphic Designer

Logo Designer