1. Content strategy: A content strategy should be developed in consultation with the client, outlining the objectives, target audience, tone, and style of the content.
2. Content outline: A detailed outline of the content should be created before writing begins.
3. Original content: All content should be original and written specifically for the project.
4.Formatting: Content should be properly formatted with headings, subheadings, bullet points, and other formatting elements to improve readability and organization.
5. Revision and editing: All content should be thoroughly revised and edited for grammar, spelling, and style.
6. File formats: Content should be delivered in a commonly used file format, such as Word or Google Docs.