What's included

• Brand Strategy Document

  Outlines mission, values, target audience, competitive analysis, and positioning.

• Logo

  Includes the primary logo, secondary logos, and icon versions.

• Color Palette

  Defines the primary and secondary colors with specific color codes.

• Typography

  Specifies primary and secondary fonts with usage guidelines.

• Brand Guidelines

  A comprehensive style guide covering logo usage, colors, typography, imagery, and brand voice.

• Social Media Kit

  - Profile and cover photos - Post templates for social platforms

• Web (optional)

  Designs or prototypes for web pages, optimized imagery.

• Brand Launch Kit (optional)

  Materials and strategy for launching the new brand identity.

• Merch & Stationery Design (optional)

  Merch design, business cards, letterheads, envelopes, and email signatures.