Brand Identity System

Claudia Aran

Contact for pricing

About this service

Summary

I offer a comprehensive brand identity package that includes everything from strategic brand positioning to creative visual assets, ensuring your brand stands out with clarity and consistency. What sets me apart is my focus on delivering not only eye-catching designs but also a deeply personalized approach, tailored to reflect the unique essence of your brand and resonate with your target audience.

Process

The brand identity project begins with discovery and research, where the client’s goals, target audience, and competition are analyzed. This leads to the development of a brand strategy, including the mission, vision, and positioning. Next, logo concepts, color palettes, and typography are created, followed by client feedback and refinement. The final deliverables include a comprehensive brand style guide, logo files, and other assets. The project concludes with implementation support, including launch strategies, and optional ongoing support to ensure the brand’s success and consistency.

What's included

Brand Strategy Document
Outlines mission, values, target audience, competitive analysis, and positioning.
Logo
Includes the primary logo, secondary logos, and icon versions.
Color Palette
Defines the primary and secondary colors with specific color codes.
Typography
Specifies primary and secondary fonts with usage guidelines.
Brand Guidelines
A comprehensive style guide covering logo usage, colors, typography, imagery, and brand voice.
Social Media Kit
- Profile and cover photos - Post templates for social platforms
Web (optional)
Designs or prototypes for web pages, optimized imagery.
Brand Launch Kit (optional)
Materials and strategy for launching the new brand identity.
Merch & Stationery Design (optional)
Merch design, business cards, letterheads, envelopes, and email signatures.