Video production & execution.

Khalid Rasheed

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About this service

Summary

Project scope will include hiring talent, music selection or production, and a tentative production schedule. Examples of deadlines to include in this phase are script delivery, shoot date(s), and delivery of first and final drafts. To emphasize that the agreed-to deadlines are dependent on both you, the producer, and them, the client.

Any delays caused by the client including cancelled meetings, delays on creative feedback or direction, and especially delays from the final decision-makers, will cause delays to the final deliverable. Changes to the estimated project schedule may affect pricing.

2. Engagement Summary

The engagement summary should state both what you’re going to do and what they’re going to do. This is where you protect yourself with limits on changes and revisions. For example:

This proposal includes two rounds of revisions for the concept and script and two rounds of revisions for the final draft of the video.

3. Defined Deliverables

Defined deliverables will be items like a storyboard, a script and, of course, the video. Include the formats expected for each deliverable and how it will be provided to them.

4. The Fee

Of course, note the fee for the project and when you’ll expect payment. For example:

Client will be invoiced 50% of the project total at the start of the engagement. The remaining 50% will be invoiced when the final video is approved.

Look at examples online and talk to your friends in the industry about what they put in their service agreements. Yours doesn’t need to look like it was written by an attorney, but it does need outline clear expectations on both sides. Don’t do any further work on the project until you get a signed copy back from them. No matter how well you know or trust the client, you don’t want to find yourself in a situation where you wish you had something in writing and you don’t.

Post-Production

The part of the process clients seem to have the hardest time wrapping their head around is post-production. They know the footage has been shot, but they don’t understand the bandwidth needed to process that footage, cut it, color it, add effects, and render it.

I tell clients that for every hour we shoot on set, we’ll need 10 hours to process it (give or take). This isn’t always the case, and you can use your best judgement on what that number will be for your project. Just know that providing that expectation can help you get the time you need to get the footage where it needs to be for client approval.

Chris Potter, co-founder of ScreenLight, reinforces that open communication and setting expectations will save time during video review. He also notes in 9 Ways to Improve Client Communication During Video Review that using your agreed-upon deadlines is another tool to help keep client revision under control.

Creative review is a form of negotiation, and one thing that helps keep a negotiation moving forward is a deadline. A deadline can help force prioritization decisions. Anything can be done with enough time. But chances are, neither you nor your client has that luxury.

What's included

Final video out put from ideation to execution.
Project scope will include hiring talent, music selection or production, and a tentative production schedule. Examples of deadlines to include in this phase are script delivery, shoot date(s), and delivery of first and final drafts. To emphasize that the agreed-to deadlines are dependent on both you, the producer, and them, the client, you can use language like this: Any delays caused by the client including cancelled meetings, delays on creative feedback or direction, and especially delays from the final decision-makers, will cause delays to the final deliverable. Changes to the estimated project schedule may affect pricing. 2. Engagement Summary The engagement summary should state both what you’re going to do and what they’re going to do. This is where you protect yourself with limits on changes and revisions. This proposal includes two rounds of revisions for the concept and script and two rounds of revisions for the final draft of the video. 3. Defined Deliverables Defined deliverables will be items like a storyboard, a script and, of course, the video. Include the formats expected for each deliverable and how it will be provided to them. 4. The Fee Of course, note the fee for the project and when you’ll expect payment. For example: Client will be invoiced 50% of the project total at the start of the engagement. The remaining 50% will be invoiced when the final video is approved. Look at examples online and talk to your friends in the industry about what they put in their service agreements. Yours doesn’t need to look like it was written by an attorney, but it does need outline clear expectations on both sides. Don’t do any further work on the project until you get a signed copy back from them. No matter how well you know or trust the client, you don’t want to find yourself in a situation where you wish you had something in writing and you don’t. Post-Production The part of the process clients seem to have the hardest time wrapping their head around is post-production. They know the footage has been shot, but they don’t understand the bandwidth needed to process that footage, cut it, color it, add effects, and render it. I tell clients that for every hour we shoot on set, we’ll need 10 hours to process it (give or take). This isn’t always the case, and you can use your best judgement on what that number will be for your project. Just know that providing that expectation can help you get the time you need to get the footage where it needs to be for client approval.

Example projects