Brand Identity Design

Starting at

$

3,500

About this service

Summary

For entrepreneurs poised to unveil their brand's essence and carve a distinct identity in the market, our comprehensive Design Package stands as the ultimate launchpad. Crafted for those at the inception of their business journey, this package lays the groundwork for a resilient brand identity.
With a focus on collaboration and transparency, our process ensures your vision is at the forefront every step of the way. Each project varies, but the flow typically mirrors the following:
• Onboarding: We kick off with clear timelines and a transparent project estimate, supported by a 50% deposit to initiate the journey.
• Design Process: Dive deep into exploration with mood boards that capture the essence of your brand, followed by diverse logo concept that resonate with your vision. Through iterative revisions, we refine the chosen concept until it's a perfect embodiment of your brand's ethos.
• File Delivery: Revel in the comprehensive Logo + Assets Package, equipped with everything from primary and secondary logo variations to brand guidelines that serve as the North Star for your visual identity.
• Sign-Off: As we finalize the project, the remaining 50% payment marks a pivotal moment in your brand's evolution. Your satisfaction is paramount, and your testimonial is the culmination of our shared success.
Embark on this transformative journey with us, where creativity meets strategy to forge a brand identity that captivates and endures. Let's craft your brand's narrative, together.

What's included

  • Moodboard & Brand Direction

    Starting the logo + branding design process with moodboards has proven to be an efficient method to get designer and client on the same page creatively. In this phase I'll develop a mood board and establish a clear brand direction to guide the visual identity. Our moodboards may include inspiration for color, typography, style, and tone.

  • Logo Package

    Your brand extends far beyond your logo, but this is often your first chance at an impression. Having a flexible system of logos at the ready is essential for any successful brand, big or small. For all clients this includes, but isn't limited to: + Primary Logo + 3-4 Secondary Logos or Sub-Marks + Supporting Brand Elements + Social media profile imagery

  • Brand Typeface

    You will get appropriate font suite that complement the brand identity and enhance readability.

  • Color Palette

    I'll develop a cohesive colour palette that reflects the brand's personality and resonates with the target audience.

  • Brand Assets, Illustrations & Pattern

    I'll design brand assets, illustrations, and patterns to enrich the visual identity and create visual consistency across touchpoints.

  • Brand Collateral

    This phase varies from project to project, as everyone's needs are different. We'll uncover what's needed at the start of the project so that you have what you need to take your new brand and hit the ground running. This package includes 2-3 deliverables designed using the newly built brand, based on complexity. This could include: + Custom Branded Graphics (for apparel, merch, signage, etc) + Business cards + Social media graphics + Brochures/handouts + Posters + etc.

  • Social Media Starter Kit

    You'll receive shiny new profile imagery to show off your new brand! Includes, but not limited to: Profile images, banner images, basic brand reveal graphics.

  • Brand Guidelines

    Handing off design files is useless if you don't know how to execute them properly! In this package you'll receive digital brand guidelines covering everything from logo usage, color palette, type systems, and more. + Files delivered as a PDF


Duration

3 weeks

Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Industries

FinTech
Food and Beverage
Blockchain

Work with me