I help startups, businesses, and creators build distinctive brand identities that communicate who they are, what they stand for, and what makes them different.

From brand direction and visual exploration to logo design and a cohesive visual identity system, I take a thoughtful approach to creating brands that look great, feel intentional, and work across different touchpoints.

Brand Discovery: Understanding your business, audience, positioning, and vision.

Creative Direction: Establishing the visual direction and personality of your brand.

Logo Design: Creating a distinctive primary logo and supporting logo variations.

Colour Palette: Developing a considered colour system for your brand.

Typography: Selecting typefaces that reflect your brand's personality.

Visual Elements: Creating supporting graphic elements, patterns, and visual assets.

Brand Guidelines: Documenting how to consistently use your visual identity.

Brand Applications: Exploring how your identity translates across relevant digital and physical touchpoints.