Logo and Brand Design
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About this service
Summary
What's included
Project Proposal
A detailed document outlining the project scope, objectives, timeline, budget, and any specific client requirements.
Brand Discovery
A comprehensive report summarizing the research and insights gained during the initial discovery phase, including market analysis, competitor analysis, and target audience profiles.
Creative Brief
A concise document that encapsulates the project's creative direction, including key messaging, design objectives, and stylistic preferences.
Logo Design Concepts:
A set of initial logo design concepts (usually 3-5) that explore different visual directions and concepts for the brand. These should be presented in digital format with clear explanations.
Logo Revisions
Based on client feedback, revised versions of the chosen logo concept(s) to fine-tune the design and align it with the client's vision.
Final Logo Files
High-resolution versions of the approved logo in various formats (vector, raster, color, and black and white) suitable for print and digital use.
Brand Style Guide:
A comprehensive guide detailing logo usage guidelines, color palettes, typography choices, and visual elements that define the brand's identity. This serves as a reference for maintaining brand consistency.
Stationary/packaging/social media assets (Optional)
Optional is needed
Support and Maintenance Plan:
Recommendations for ongoing brand management and any necessary support for implementing the new brand across various touchpoints.
Client Handoff:
A final meeting or documentation session where all deliverables are formally handed over to the client, along with any necessary training or instructions for using the brand assets effectively.
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