The difference between article writing and blog posts is simply the number of words and the overall writing tone. In other words, if you need to establish trust and reputation on your website, it helps to have several well-researched articles about your expertise. This conveys the authority and the level of seriousness of the writing style.

Although blog posts may be insightful (like articles), the ultimate aim is to communicate more with your audience. This is a chance to show your personality and sense of humour and offer a glimpse of the culture behind your company. Blog posts are more "shareable" than articles and are usually presented in list format, short tips, etc.