A comprehensive key art and promotional branding suite designed to elevate game visibility across Steam storefronts, social campaigns, and press kits. This project demonstrates high-impact visual composition, custom typography, and multi-format adaptations designed to maximize click-through rates (CTR) and conversion for indie and AAA titles alike.

Steam Storefront Assets: High-capsule, main capsule, header banner, hero graphic, and background page skins.

Key Art & Poster Design: High-resolution main visual key art optimized for print (posters, trade show banners, standees) and digital campaigns.

Social Media & Ad Creative Package: Platform-optimized promotional banners, social headers (X, YouTube, Discord), die-cut sticker assets, and merchandise mockups.

Custom Title Treatment & Logos: Stylized, thematic game title typography designed to stand out in crowded digital storefronts.

Art Direction & Moodboarding: Analyzing game lore, target demographics, and genre aesthetics (ranging from stylized anime and dark fantasy to high-octane sci-fi and retro-pixel looks) to establish visual identity guidelines.

Composition & Value Management: Structuring key art focal points to ensure immediate readability at small thumbnail scales (e.g., mobile screens and Steam browsing feeds) while preserving rich painterly depth at 4K+ resolutions.

Multi-Format Asset Production: Building modular visual layers in Adobe Photoshop and Illustrator, enabling seamless adaptation across ultra-wide desktop displays, landscape mobile formats, and vertical print mediums.

Integration-Ready Delivery: Exporting layered PSDs, optimized web formats (WebP, PNG), and print-ready files (CMYK with bleed setup) ready for immediate deployment.

Delivered cohesive branding suites that improved storefront visual hierarchy and conversion readiness.

Built flexible, scalable design systems allowing marketing teams to rapidly produce localized ad variations and campaign updates.