Essential Branding

Starting at

$

1,250

About this service

Summary

This package is designed for small businesses in the early stages, offering all the essential elements needed to get started. It's an excellent choice for those with a tight budget who may not require a full-scale branding package or extra add-ons. If you're looking for a streamlined solution that covers the basics without overwhelming costs or time commitments, this option would be the perfect fit.

Process

30-Minute Introductory Consultation
An initial call to understand your brand, project goals, and design preferences.
Moodboard Creation
Development of moodboards to establish the visual direction, incorporating key elements like colors, textures, and inspiration for the project’s aesthetic.
30-Minute Moodboard Review Session
A review meeting to go over the proposed moodboards, ensuring alignment on the overall look and feel before moving forward.
Logo Concept Design
Creation of initial logo concepts based on the moodboard and project vision, focusing on representing your brand identity.
30-Minute Logo Review Session
A dedicated meeting to present and discuss the logo concepts, allowing you to provide feedback and select a direction.
Revisions
Implementation of up to two rounds of revisions to fine-tune and perfect the selected logo concept to your satisfaction.
30-Minute Final Consultation
A final review to approve the completed logo design and ensure all details meet your expectations.
Logo File Export & Handoff
Delivery of the finalized logo along with all necessary file formats for both web and print use.

FAQs

  • Can I request additional deliverables?

    Of course! Please let me know what you have in mind during our initial call and I can prepare a quote from there.

What's included

  • Moodboards

    We'll start off with three curated moodboards that capture the desired style and essence of the project. These visual collages bring together a collection of images, colors, and textures to convey the intended aesthetic, serving as a creative guide. This shared reference point ensures that both parties are aligned throughout the design process, promoting clear communication and a cohesive vision.

  • Logo Concept Deck (3 Concepts)

    A logo concept deck provides three distinct and carefully crafted logo designs, each representing a unique interpretation of your brand identity. The deck showcases variations in color schemes, design elements, and potential applications, offering you a comprehensive overview to help you make an informed decision on the best direction for your brand.

  • Revisions

    As part of the logo design package, you're entitled to two revision rounds, allowing for adjustments and refinements to your chosen logo. These revisions offer the opportunity to fine-tune the design, ensuring that the final result is fully aligned with your vision and accurately reflects your brand’s identity.

  • Final Files

    Once the logo design is finalized, you will receive the original source file along with multiple export formats suitable for both web and print use. (Web formats include SVG, PNG, and JPEG. Print formats include EPS, PDF, and JPEG. The source file will be delivered in Adobe Illustrator format.)

Example projects


Duration

1 week

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

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