Google Ads Strategy & Go-To-Market (GTM) BlueprintGreg Charles 🔥
Google Ads Strategy & Go-To-Market (GTM) Blueprint
Pricing: Custom Project Quote (e.g., starting at $3,500, based on market complexity and scope)
Category: Strategy / Business Planning / Foundational Analysis
Summary: A strategic deep-dive service designed for businesses preparing to enter the Google Ads ecosystem or seeking a fundamental strategic overhaul. We deliver a comprehensive, actionable blueprint based on rigorous market analysis, competitive intelligence, and your unique business objectives, setting the stage for successful campaign execution.
Detailed Offerings:
Market & Competitive Intelligence: Thorough analysis of your industry landscape, key competitors' paid search strategies (messaging, estimated spend, positioning), market saturation, and identification of unique opportunities or potential threats.
Audience Persona & Segmentation: Definition of your Ideal Customer Profile(s), mapping their search behavior and journey, and outlining key audience segments for targeting (demographics, in-market, affinity, custom intent).
Full-Funnel Strategic Framework: Development of a tailored strategy outlining the optimal mix of campaign types (PMAX, Search, Display, Video, etc.) for each funnel stage (Awareness, Consideration, Decision), defining clear objectives for each.
Core Keyword Themes & Intent Mapping: Identification of primary keyword themes, mapping them to user intent and funnel stage, and outlining initial match type strategy recommendations.
Budget Allocation & Forecasting: Recommendations for initial budget allocation across campaigns/funnel stages, providing high-level performance forecasts based on market data (estimated CPCs, potential reach).
Measurement & KPI Framework: Defining core KPIs beyond standard metrics (e.g., lead quality, customer lifetime value considerations), outlining the recommended attribution model, and structuring a measurement plan.
Technical & Tool Recommendations: Suggestions for necessary technical prerequisites (tracking, landing pages) and complementary tools.
Phased GTM Roadmap: An actionable roadmap outlining the steps for campaign build, launch, and initial optimization phases.
Deliverable: A comprehensive Google Ads Strategy & GTM Blueprint document, including executive summary, detailed analysis, strategic recommendations, and implementation roadmap. Includes a presentation/walkthrough session.
Ideal For: Startups defining their acquisition strategy, businesses expanding into new products/markets, or companies whose current Google Ads efforts lack clear direction or are underperforming significantly.
Communication: Initial discovery calls, collaborative workshops (optional), final presentation, Email, Google Docs, Google Meet.
Starting at$3,500
Duration2 weeks
Tags
Google Ads
Google Docs
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Business Consultant
Marketing Director
Product Strategist
Service provided by
Greg Charles 🔥 ProNew York, USA
- $10k+
- Earned
- 3
- Paid projects
- 3.56
- Rating
- 16
- Followers
Google Ads Strategy & Go-To-Market (GTM) BlueprintGreg Charles 🔥
Starting at$3,500
Duration2 weeks
Tags
Google Ads
Google Docs
Microsoft Excel
Microsoft PowerPoint
Microsoft Word
Business Consultant
Marketing Director
Product Strategist
Google Ads Strategy & Go-To-Market (GTM) Blueprint
Pricing: Custom Project Quote (e.g., starting at $3,500, based on market complexity and scope)
Category: Strategy / Business Planning / Foundational Analysis
Summary: A strategic deep-dive service designed for businesses preparing to enter the Google Ads ecosystem or seeking a fundamental strategic overhaul. We deliver a comprehensive, actionable blueprint based on rigorous market analysis, competitive intelligence, and your unique business objectives, setting the stage for successful campaign execution.
Detailed Offerings:
Market & Competitive Intelligence: Thorough analysis of your industry landscape, key competitors' paid search strategies (messaging, estimated spend, positioning), market saturation, and identification of unique opportunities or potential threats.
Audience Persona & Segmentation: Definition of your Ideal Customer Profile(s), mapping their search behavior and journey, and outlining key audience segments for targeting (demographics, in-market, affinity, custom intent).
Full-Funnel Strategic Framework: Development of a tailored strategy outlining the optimal mix of campaign types (PMAX, Search, Display, Video, etc.) for each funnel stage (Awareness, Consideration, Decision), defining clear objectives for each.
Core Keyword Themes & Intent Mapping: Identification of primary keyword themes, mapping them to user intent and funnel stage, and outlining initial match type strategy recommendations.
Budget Allocation & Forecasting: Recommendations for initial budget allocation across campaigns/funnel stages, providing high-level performance forecasts based on market data (estimated CPCs, potential reach).
Measurement & KPI Framework: Defining core KPIs beyond standard metrics (e.g., lead quality, customer lifetime value considerations), outlining the recommended attribution model, and structuring a measurement plan.
Technical & Tool Recommendations: Suggestions for necessary technical prerequisites (tracking, landing pages) and complementary tools.
Phased GTM Roadmap: An actionable roadmap outlining the steps for campaign build, launch, and initial optimization phases.
Deliverable: A comprehensive Google Ads Strategy & GTM Blueprint document, including executive summary, detailed analysis, strategic recommendations, and implementation roadmap. Includes a presentation/walkthrough session.
Ideal For: Startups defining their acquisition strategy, businesses expanding into new products/markets, or companies whose current Google Ads efforts lack clear direction or are underperforming significantly.
Communication: Initial discovery calls, collaborative workshops (optional), final presentation, Email, Google Docs, Google Meet.
$3,500