Google Ads Strategy & Go-To-Market (GTM) Blueprint

Pro

Greg Charles 🔥

Starting at

3,500

About this service

Summary

Google Ads Strategy & Go-To-Market (GTM) Blueprint

Pricing: Custom Project Quote (e.g., starting at $3,500, based on market complexity and scope)

Category: Strategy / Business Planning / Foundational Analysis

Summary: A strategic deep-dive service designed for businesses preparing to enter the Google Ads ecosystem or seeking a fundamental strategic overhaul. We deliver a comprehensive, actionable blueprint based on rigorous market analysis, competitive intelligence, and your unique business objectives, setting the stage for successful campaign execution.

Detailed Offerings:

Market & Competitive Intelligence: Thorough analysis of your industry landscape, key competitors' paid search strategies (messaging, estimated spend, positioning), market saturation, and identification of unique opportunities or potential threats.

Audience Persona & Segmentation: Definition of your Ideal Customer Profile(s), mapping their search behavior and journey, and outlining key audience segments for targeting (demographics, in-market, affinity, custom intent).

Full-Funnel Strategic Framework: Development of a tailored strategy outlining the optimal mix of campaign types (PMAX, Search, Display, Video, etc.) for each funnel stage (Awareness, Consideration, Decision), defining clear objectives for each.

Core Keyword Themes & Intent Mapping: Identification of primary keyword themes, mapping them to user intent and funnel stage, and outlining initial match type strategy recommendations.

Budget Allocation & Forecasting: Recommendations for initial budget allocation across campaigns/funnel stages, providing high-level performance forecasts based on market data (estimated CPCs, potential reach).

Measurement & KPI Framework: Defining core KPIs beyond standard metrics (e.g., lead quality, customer lifetime value considerations), outlining the recommended attribution model, and structuring a measurement plan.

Technical & Tool Recommendations: Suggestions for necessary technical prerequisites (tracking, landing pages) and complementary tools.

Phased GTM Roadmap: An actionable roadmap outlining the steps for campaign build, launch, and initial optimization phases.

Deliverable: A comprehensive Google Ads Strategy & GTM Blueprint document, including executive summary, detailed analysis, strategic recommendations, and implementation roadmap. Includes a presentation/walkthrough session.

Ideal For: Startups defining their acquisition strategy, businesses expanding into new products/markets, or companies whose current Google Ads efforts lack clear direction or are underperforming significantly.

Communication: Initial discovery calls, collaborative workshops (optional), final presentation, Email, Google Docs, Google Meet.

What's included

Google Ads Strategy & Go-To-Market (GTM) Blueprint
Delivers a comprehensive Google Ads strategy and actionable Go-To-Market blueprint tailored to your unique business goals. We conduct deep market/competitive analysis and define your audience/funnel strategy to build a strong foundation before you spend. Gain strategic clarity and a clear roadmap based on proven enterprise and startup scaling experience, ensuring your investment is set up for success.
Google Ads Strategy & Go-To-Market (GTM) Blueprint
Delivers a comprehensive Google Ads strategy and actionable Go-To-Market blueprint tailored to your unique business goals. We conduct deep market/competitive analysis and define your audience/funnel strategy to build a strong foundation before you spend. Gain strategic clarity and a clear roadmap based on proven enterprise and startup scaling experience, ensuring your investment is set up for success.

Duration

2 weeks

Skills and tools

Business Consultant

Marketing Director

Product Strategist