Art Direction

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About this service

Summary

After almost 2 decades working worldwide, I offer versatile visuals ranging from E-commerce and FMCGs to fintech and agritech.

What's included

  • Mood board

    The visual collage captures the overall mood and atmosphere of a project. It sets the emotional tone and aesthetic vibe.

  • Concept board

    This other collage captures the direction of your project. It delves deeper into specific ideas and design concepts filled with images, colors, textures, and other visual elements. It helps ensure that the final outcome aligns with the intended concept and captures the desired mood, style, or theme. Depending on the context and purpose, a mood board might be more appropriate than a concept board, or they can be used together to create a comprehensive visual representation of a project.

  • Casting

    Guidance and sharing the project's vision to ensure that the casting process aligns with the desired artistic direction. Working closely with the casting agency and production team, including directors, producers, and stylists, to ensure that the casting choices are the right ones for you.

  • Set design

    I contribute with my artistic vision, planning skills, and creative direction to shape the visual aesthetics and execution of the set within possible resources and budget.

  • Styling

    I work closely with stylists, wardrobe departments, and hair & makeup artists, provide visual direction, make selections, oversee fittings, and ensure that the styling enhances the overall artistic vision and storytelling of your project.

  • Graphic toolkit

    Title design, credits and call-outs.

  • Photo & Video direction

    I oversee the visual aesthetics, creative direction, and coordination of the pre and post-production.


Skills and tools

Art Director
Adobe Suite

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