Optimized Customer-centric engaging Email Marketing

Estevam Mattar

Starting at

/hr

About this service

Summary

Email marketing expert who creates conversion-focused automated workflows from onboarding to retention, with proven experience designing nurturing sequences that drive customer engagement. I excel at crafting compelling copy that transforms complex ideas into clear, actionable content while optimizing delivery strategies through A/B testing for maximum performance.

Process

Email Marketing Funnel Creation Process

Define Goals and Audience

Establish specific, measurable campaign objectives

Create detailed buyer personas

Segment audience based on behavior, demographics, and interests

Define success metrics and KPIs

Map the Customer Journey

Identify key touchpoints and stages (Awareness, Consideration, Decision, Retention)

Determine trigger points for automated emails

Create journey maps for different audience segments

Plan content needs for each stage

3. Design Email Sequences

Develop welcome/onboarding sequence

Create nurturing content for middle-of-funnel

Design conversion-focused emails for bottom-of-funnel

Plan re-engagement sequences for inactive subscribers

Develop post-purchase and loyalty sequences

4. Create Compelling Content

Write attention-grabbing subject lines

Develop value-driven email copy

Design responsive email templates

Create targeted landing pages for calls-to-action

Prepare A/B testing variations

5. Set Up Technical Infrastructure

Configure email automation platform

Set up tracking and analytics

Implement segmentation rules

Create trigger-based workflows

Test delivery across devices and email clients

6. Launch and Optimize

Establish sending schedule and frequency

Monitor open rates, click-through rates, and conversions

Perform A/B testing on subject lines, content, and CTAs

Analyze performance data

Refine segments and personalization based on behavior

7. Maintain and Scale

Clean subscriber lists regularly

Update content based on performance data

Develop new sequences for evolving customer needs

Document successful approaches and templates

Expand to additional segments and use cases

What's included

Better Open Rates and Click Rates
Be noticed by your target and let them know what message you want to deliver, by creating catchy Subject Lines of your business, and with engaging content, tailormade aligned with your strategy.
Nurture your Target
Create a concise and objective workflow with structured emails sequence according to the need of the proposed campaign. Make sure all points are well-covered into the whole content strategy.
Multi-plataform and Multi-channel content
Your audience need good content in most various types of platforms and formats. From email to e-book and one pager, let them know what your business is capable of.

Example projects